Posts Tagged ‘shop displays’

Create a Stunning Display at the Sweet Counter

Thursday, March 25th, 2010

The old fashioned sweet counter is making a comeback in many corner shops. Customers can be enchanted by rows of sweets; both wrapped and unwrapped, displayed in acrylic containers at point of sale. Adults will be swept back to their childhood on a wave of nostalgia and children will delight at the vibrant colours.  From jelly beans to lemon sherbets to liquorice humbugs, you can be sure to attract a constant stream of impulse purchases by displaying sweets at the cash till.

Acrylic stands and containers are undoubtedly the best when it comes to displaying unwrapped sweets, whether you choose to have the display which allows customers to scoop sweets directly or whether you keep them displayed behind the counter. The bright colours of the sweets will attract the customer without any need for brightly coloured point of sale signage. They also offer a hygienic means of storing sweets.

If you want to give customers access to self serve then acrylic can also be used to make scoops. Another idea which keeps the sweets untouched is to display them in acrylic gravity bins. Although your merchandise will speak for itself, you could choose to have acrylic point of sale bins with the product name or your company logo printed on them.

Choose your sweets strategically. What are the all time favourites and what looks the most attractive?  You can then have fun putting together your display, which should be created to beguile and attract children and adults alike.

At Tradewind Displays we can tailor point of sale displays to suit your needs, no matter what type of products you sell.

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Tips for Choosing Display Fixtures

Wednesday, March 24th, 2010

When commissioning your display fixtures, whether for point of sale or throughout the store, there are some areas of consideration you need to cover to ensure you make the best choice:

The first step is to effectively plan your space. This will ensure that you get the best lifetime value for your displays. Thorough space planning will make the difference between point of sale that lasts for many years and one which, after a season, has proved to be too bulky and too inaccessible.

This upfront preparation can take time as you need to consider all your inventory, but it is worth the time commitment. Take into account the weight of your product, also bearing in mind that you will probably showcase several products on one display. Again to be able to display the maximum amount of product, this is essential planning.

When choosing point of sale displays you need to double check the amount of space available and be aware of other store displays that may impact the new display. For example you want to avoid putting a confectionary stand near anything that produces heat as this will damage your stock.

When placing point of sale display stands you need to also be aware of safety elements. Is there enough room for customers to manoeuvre around the displays comfortably? Will a display cause a bottle neck at any point in the store?  Does the display block your view of other parts of the shop?

At Tradewind Displays we have a team of experts who will be happy to guide you on choosing your point of sale display fixtures.

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Are your Point of Sale Displays up to Scratch?

Tuesday, March 23rd, 2010

On average, around 60 per cent of purchase decisions are made at point of sale. In today’s competitive markets customers have a huge amount of choice, and in order to convert  sales, retailers have to get creative with point of sale displays.

There are several benefits to retailers who invest in point of sale:

  • Point of sale displays influence buying decisions dramatically. Customers are likely to be drawn to a well displayed and promoted brand and will be more willing to pay a premium for it.
  • Point of sale can increase the sale potential of products and also encourage impulse purchasing. You can also increase the bottom line profits.
  • Point of sale educates customers. By informing your customers about the benefits of a product they will recognise a need for the item.
  • Point of sale branding should be uniform. You can use custom made point of sale displays to create a consistent brand message.

The three main types of point of sale displays are:

  • Floor stands – these are freestanding displays and can be purchased in many forms depending on the product. There are heavy duty stands designed to hold heavy weight products to lightweight spinning magazine stands.
  • Counter displays – these are found at the cash till and can be a great way of encouraging impulse purchasing. They are excellent for displaying products within a small space.
  • Point of sale signage – this is an equally important part of in-store advertising. Logos, graphics and product signage are all essential when making a product stand out.

At Tradewind Displays we are specialists in point of sale displays.

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Gift Shop Point of Sale

Thursday, March 18th, 2010

A gift shop will make the most impact with displays at point of sale. This is the selling area in the direct vicinity of the cash till.  As impulse purchases play such a vital role in the survival of gift shops, it is essential to ensure point of sale displays are effective.

What types of merchandise should you use in point of sale displays? In addition to this how should they be displayed in the first place?

Here are some ideas:

Novelty Toys

A selection of novelty toys are always guaranteed to appeal to the customer in a gift shop. They look great in point of sale displays and, as they are small in size, are quick and easy for customers to grab on their way to the check out. They appeal to all ages of children and adults. You can opt for children’s toys as playthings or also display a range of toys designed as stress relievers for adults.

You can create point of sale displays in either freestanding racks or, if the cash till is against a wall, there can be huge benefit in creating a wall display leaving the countertop open for other displays.

Gift Cards

Traditionally cards are displayed on large wall displays or freestanding shelf units. However, if you are specialising in certain types of gift card or you want to draw attention to certain brands of card, you can create a point of sale display.

At Tradewind Displays we can assist you in selecting the best point of sale for your business.

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Assess the Success of your Point of Sale

Tuesday, March 16th, 2010

Once you have set up your point of sale displays, you may think that you can sit back and let them do their work. However this is not so, and now more than ever you need to be vigilant to the effectiveness of the displays you have selected. All store merchandise, such as racking, acrylic stands and even outdoor A boards should all be seen to be earning their keep. You also need to assess whether the stock you have decided to display there is effective.

You need to determine early on whether you have chosen the best stock for your display. This is particularly important when you are choosing to create a display showcasing bulk products. To avoid losing money it is a good idea to trial a small amount of product initially. Depending on the type of store this will tend to be items that are best suited to sitting at point of sale and are small and low cost. People are more likely to impulse purchase whilst waiting to pay.

If you are displaying foodstuffs in acrylic stands, such as sweets, then choose stock that won’t perish quickly. Keep an eye on the inventory so you can quickly assess whether a product line is selling.

Are customers able to access the product easily, and is it positioned in a location that is visible? Look out for instances where customers are struggling to manoeuvre around a display.

At Tradewind Displays we have a full range of point of sale display materials to choose from.

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More Ways to Make Plastic Displays Attention Grabbing

Thursday, March 11th, 2010

Here are some tips for making your plastic displays and acrylic stands show stoppers:

1.     Add your logo to acrylic stands

There is no better way of reminding people of your store’s name and brand values than by adding your logo to acrylic stands within the store.  Logos can be incorporated into all forms of point of sale displays, from newspaper display stands and magazine racks to sweet racks and brochure holders.  This will customise your acrylic stands to fit in with your shop layout and décor and is a constant reminder to customers that they are buying from your business.

2.     Combine acrylic stands with other types of display

You can create interest by pairing up plastic containers and stands with other display types.  You can combine small acrylic stands with sturdy metal shelving or wire racking for example.  By using different colours and styles of acrylic bins and containers you can create the perfect backdrop to display them and show them off using traditional shelving.

3.     Use acrylic stands to aid convenience

In addition to the visual impact afforded by acrylic stands and containers, another way to make them more attractive to customers is to ensure they are convenient to access.  Containers and stands should save space and make products more accessible.  You can find stackable acrylic containers or those designed to make picking products easier for customers, such as the gravity bin.

At Tradewind Displays we have a wide range of acrylic stands and other plastic displays.

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Ways to Jazz Up your Plastic Displays

Wednesday, March 10th, 2010

When you ponder plastic point of sale, you will no doubt have an image of acrylic bins and clear acrylic display stands that are more geared towards functionality than design.  They are a main staple of any store’s point of sale display and you will find many ways of using them creatively in the shop. However, there are also more vibrant versions that can really add some spice to your point of sale.

Here are some ways to add colour and appeal to your point of sale displays:

1.    Use acrylic stands and bins in a variety of colours, styles and shapes

When looking at the styles, shapes and colours available there is a wealth of variety, as well as versatility and durability.  Colours can even be made translucent so that your customers are still able to appreciate the products inside them.  There are fixtures that can be tailored to specific requirements and holiday themes.  Acrylic mix and match containers in a variety of sizes can add interest to point of sale displays or create an individualised look with unique shapes and styles.

2.    Use brightly coloured products in acrylic stands

Another way to create eye catching displays is to use bright merchandise inside clear acrylic stands.  Brightly coloured confectionary or small toys can make attractive displays at point of sale.  You can choose themes to fit with the holiday season – for example, orange and black merchandise at Halloween or red confectionary for Valentine’s Day.

At Tradewind Displays we have a wide range of acrylic stands on offer.

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Keeping a Rustic Appeal

Tuesday, March 9th, 2010

In many close knit communities there is a trend developing where people are rekindling their love affair with the local corner shop. The charm and personal touch of these shops hark back to a time when the local community was serviced by local stores specialising in certain areas, whether they were the bakery, grocery store, butchers or newsagents. If you are emulating this rustic elegance and appeal then think carefully about the type of point of sale that you choose. To continue the theme of old world enchantment, you need to find displays that fit with this look and feel.

Before you rush in, think about your merchandise. What type of products do you sell? Do the displays need to provide functionality? If you are a bakery, will you be looking for point of sale displays to hold freshly baked bread rolls and loaves, for example? You will also want to ensure that customers find them convenient to view and choose the products they want.

Think about the weight of the products. Will acrylic stands be sturdy enough to hold your merchandise, or would a steel or wooden point of sale display be more adequate for the job? If you prefer acrylic stands due to their ability to cope with wear and tear, can they be tailored to have an antique look, or will the modern material look out of place?

At Tradewind Displays we can tailor our products to your needs and advise you on the best point of sale for your retail outlet.

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Make your Sweet Displays Attention Grabbing

Tuesday, March 2nd, 2010

Setting up eye catching point of sale for confectionary and sweets needs to look fun to attract potential customers, but also needs to be profitable for the store.  There’s more to it than simply ordering stock and getting it out on the shop floor.

When looking at where to place point of sale displays, you need to think about two factors:

Where can you accommodate point of sale displays? A confectionary display is usually guaranteed to make a profit but if you have crammed the point of sale into a small space, it can look uninviting and may be difficult for customers to access.

Secondly, from which place will your customers see it best? If you want to attract children to the sweet display then it should be situated next to other items that appeal to them, such as toys. If you have a small point of sale display and want to attract impulse buyers, then on the counter near the cash till is best.

Choosing the best quality containers for holding sweets may sound obvious, but there are many stores that end up with poor point of sale through lack of thought.  You’ll only waste time and money this way. Think about how much space you have to play with. Could you get a large point of sale display or would only small fixtures fit? Are there any special requirements such as shelving for chocolate bars and hooks for bags of confectionary?

At Tradewind Displays we can help with all of your point of sale requirements.

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