Posts Tagged ‘sandwich boards’

Why You Might Need A Boards

Thursday, June 3rd, 2010

A boards are an incredibly common sight across the country, and for a lot of businesses they really can come in handy. But, you may be wondering what they can do for your particular situation, in which case here are a few reasons that you might need them.

•    You could use them to advertise your menu. If you’re a restaurant or cafe then it’s a great idea to show passing customers the type of food that you have on offer, and if you use A boards or sandwich boards they’ll easily be able to see your wares.
•    They can show any vacancies. Recruitment agencies use these boards to great effect, and because they’re double-sided potential clients will be able to see the jobs on offer no matter what way they’re walking.
•    They could be used to remind customers of your store and what you offer. People don’t always have the time to look in shop windows so you could find that you’re getting fewer customers through the door than you hoped, so boards in the street could remind people that you’re there.
•    They can show the latest news headlines. A boards often come with a wire fronting so you can easily slip in the headlines of the day, so will be perfect for all newsagents and anywhere else that sells newspapers.

These are just a few reasons that you might need A boards, and there are sure to be many more besides. Just about any kind of business will be able to use them to their advantage, so come to us here at Tradewind and see how this valuable advertising tool can help.

Tags: , ,
Posted in A-Boards | No Comments »

Sandwich Boards Are Still Effective

Tuesday, May 11th, 2010

Since the early 19th century, when tradesmen hoisted them on to their backs to promote their products or skills, sandwich boards have been a regular feature on the streets of Britain. Nowadays they are more likely to be seen advertising two-for-one meals, cheap concert tickets or sun bed centres, but they remain a regular fixture despite the advent of more sophisticated forms of advertising. If you have any doubts about how effective sandwich boards are as an advertising tool, consider the story of the young graduate who found it impossible to find a job, despite having a good degree from Oxford.

After scouring the newspaper displays looking for a job there, he decided that sandwich boards were one way to get himself noticed. He wrote his details on the board, including his qualifications and contact details, and within two days he had landed a job, proving that when it comes to grabbing attention, sandwich boards are just as effective today as they were nearly two hundred years ago.

You may not be interested in using this form of adverting to promote your business, but you’ll know that advertising is essential, especially during the tough economic times we have been through recently.

Tradewind Displays have a wide range of equipment designed to make your product stand out from the crowd. Whatever it is you are selling, they will have be able to help, whether it is A boards, brochure display stands, brochure holders or acrylic stands. And if you were intrigued by that tale of the graduate, they can even supply sandwich boards to help you promote your business.

Tags: , , , ,
Posted in sandwich boards | No Comments »

Do the General Public find Pavement Signs tacky?

Thursday, April 29th, 2010

Advertising on the street is a tricky business. On the one hand you’ve got the fruit and vegetable sellers shouting, and the general public don’t seem to find that off-putting.

Yet, not many people like to see a teenager march up and down the side of a busy road wearing a sandwich board advertising a local business. You might find that this practice could make people go out of their way to avoid a business that advertised in this manner.

Equally, the handing out of useless leaflets to advertise a newly opened business only means more wasted paper, more recycling and more carbon.

So what is left for businesses that want to advertise?

A-board and pavement signs are the perfect solution. They are only tacky if their content and style is tacky. Go for natural materials over plastic – but remember that your A-board will be outside in all weathers so go for something hardy.

Make it clear what your business is, and use a style that suits your business. A casual design and tone won’t suit a fancy restaurant, but if you are a relaxed cafe, don’t make yourself sound too informal – you need to adopt the right balance.

The best way to market yourself through pavement signs is to pay attention to the ones around you as you walk though your town centre. Which ones do you like and why? Which ones don’t you like?

Think about what message you need to put across, combine that with what you have learnt and you should have the perfect pavement sign.

Tags: , , ,
Posted in A-Boards | No Comments »

Why you Need an A-Board if you Run a Catering Business

Tuesday, April 27th, 2010

Running a catering business looks like fun, but the reality is very different. The reality involves long hours, problems with staff and suppliers, an unpredictable market and the general public.

Reality television and its obsession with restaurants mean that every Tom, Dick and Harry thinks they know how to run a business. Cooking programmes don’t help much, either. Thanks to Jami and Nigella et al, it is likely that most of your customers secretly think they could cook your food better than you.

Despite – or maybe because of – the recent economic shake-up purging the streets of sub-standard businesses, competition in the hospitality industry is still fierce. This means that your establishment and your food have to be a cut above the best.

Marketing yourself doesn’t have to happen through the pages of your local paper (no one trusts those ‘reviews’ either). It can begin before people even enter your business, before they even reach the front door – it can begin on the street.

Using an A-board to advertise your business and your menu is a well-known and effective marketing tool. The perfect A-board would be a blackwashed sandwich board, written beautifully in chalk and displayed in the right spot.

Make sure the information on your sandwich board is correct, if you are advertising something other than food (and even then, get the menu and the prices right, or you risk not being taken seriously the loss of confidence in your business). Spell things properly!

And finally, think carefully about the image you want to give across, and use the sandwich board and the things you put on there to achieve this.

Tags: , , ,
Posted in A-Boards | No Comments »