Posts Tagged ‘Point of’

Affordable ways to make an impact

Thursday, August 27th, 2009

Promoting your business or organisation need not be either time-consuming or expensive. There are a number of ways in which you can get your message across to the public quickly and inexpensively. A boards and newspaper stands are highly visible and can create a friendly, open feel to a local store or kiosk while also increasing the recognition of a brand in the community.

In a busy shopping centre or on a bustling high street, A boards and outdoor newspaper stands are ideal to highlight the latest headlines, draw attention and bring the paying members of the public to your point of sale.

There are several different types of A boards, also known as pavement signs, so you are not limited to simply the A boards with billwire that many are familiar with seeing outside newsagents.  You could have a more secure wall mounted A board or a swinging or turning A board.

At the end of the day, A boards are also easy to put away into storage overnight and with certain types, it is easy to change the message in just a short minute or two whenever you need to.

If you are looking for an inexpensive way to raise your profile, at Tradewind Displays we offer a range of point of sale material such as banners, counter trays, newspaper stands of all types, magazine stands and A boards, as well as many other retail products guaranteed to catch the eye and increase revenue.

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Out of sight, out of mind

Tuesday, August 25th, 2009

If you can’t be seen, you won’t be purchased. If the public see competing products while yours remain invisible, your market share will suffer. How do we go about improving the visibility of our brands without breaking the bank? How can we ensure that our products remain in the minds of customers who are reaching for their wallets? As print technology has improved, opportunities to dress retail outlets, walls, windows, point of sale areas and even floors with branded information are now in the reach of even the smallest business.

A boards attract attention to your product while still allowing window displays to be seen, and are great ways of advertising to passing crowds. In-store, how about some branded footprints leading to a dump bin or shelf of your products? They are great fun and make use of space not normally associated with marketing.

As customers queue at the point of sale, make sure they see your brand – till wobblers are inexpensive and eye-catching. Put yourself in a winning situation by providing them with a customised postcard advert holder. They will benefit from revenue gained by advertising from the local community, and you will gain with your brand being recognised every time the ads are read.

Tradewind Displays offer a print shop service that can produce inexpensive till wobblers, window graphics, floor displays, vinyl graphics, advert holders and a host of point of sale material such as newspaper stands, A boards and magazine stands to ensure your product flies off the shelf.

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Make your publication visible

Wednesday, August 19th, 2009

Local and national newspapers understand the importance of branding – getting both their image and their publication visible and accessible on the street. There are many other local businesses, charitable and voluntary organisations, local authorities and organisers of sporting events who could benefit in the same way. Your magazine or newsletter raises your profile, informs the public about your activities, and can be a valuable source of revenue for your business, club or organisation and in order to move or sell newspapers of magazines you need to ensure the public knows it’s there.

Newspaper stands and magazine stands are robust, mobile, eye-catching ways of drawing the attention of the public to your publication. They allow for easy stock management, and their high visibility, incorporating your branding information, ensures that those who would like to purchase can find the product easily.

Multi tier stands ensure the magazine faces the public and grabs their attention.  Counter trays are ideal for placement close to the point of sale and exterior magazine stands and A boards, whether fixed or billwire, are built to withstand even the hardiest British weather.

At Tradewind Displays, we supply point of sale display material to cater for all circumstances, indoors or outdoors. When it comes to newspaper stands and magazine, we have a variety to suit any area or space.  They are manufactured to exacting standards to ensure that no matter what the location they remain robust enough for re-use. They ensure the maximisation revenue accrued from publications.

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Affordable point of sale marketing

Monday, August 17th, 2009

If you are going to the trouble of marketing new products or services, events, special offers or redeemable vouchers, why leave the display of these to chance? Dumping piles of leaflets or cards in hotel foyers, piling them on shop counters or pub entrances does not guarantee that potential customers will pick up your well thought out and exquisitely designed material. What you really need is something that will hold your material neatly whilst keeping it in tip-top condition and attracting the attention of potential customers. Also, when your material proves so popular that it ‘flies out’, you need to be able to see quickly that more is needed.

Cardboard counter trays are an affordable and innovative solution to an age old marketing problem. Branded with your business details, they look great, are designed to stand on counters (where they are much more likely to be seen) and allow potential customers to get at the information easily and quickly at the point of sale.  They stand upright, so they do not take up a great deal of space and are thus popular with retailers. It is easy to see when they are running low on point of sale material and can be quickly topped up.

Tradewind Displays provide point of sale materials and display stands such as magazine stands and A boards that are affordable and great value for money.  If you have special size requirements, units can even be manufactured for your specific needs. Make sure your special offer ends up in a customer’s hand and not crumpled on the floor.

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