The modes and methodologies of sales and advertising are undergoing critical change. However, this does not necessarily come at the expense of traditional methods of promotion, and quite frankly there will always be a place for devices such as A boards.
A boards and pavement signs are still the most effective solution for outdoor point of sale, as essentially fragile modern forms of advertising and promotion have still yet to solve the particular challenges of outdoor display.
The most obvious of these challenges is durability, and in the UK we are especially familiar with the changeability of the weather. It is therefore not a good idea to leave a non-durable sign/digital display outdoors, as even if it appears to be sunny, Great British rain is always possible. With this in mind, durable A boards are perfect for the outdoors, as not only can they be quickly moved inside, but they also afford a level of durability. And this is vital when it comes to advertising to potential customers.
Of course, there’s more to effective pavement signs than inherent durability. And their relative simplicity also serves as a distinct advantage in an outdoor setting. As pavement displays have the unique challenge of advertising to complete strangers (rather than customers who are already in your store) they must be able to communicate highly effectively. In this sense A -boards, despite their simplicity, are hugely effective, and can carry simple messages/slogans that go right to the customer.