Posts Tagged ‘outdoor advertising’

What Makes a Great Outdoor Stand?

Saturday, July 17th, 2010

Outdoor displays have the particular capacity for being able to reach a wide range of potential customers. However, this does come at a price, and outdoor displays need to live up to the specific demands of outdoor usage, including durability and visibility.

As outdoor displays will need to survive in the great outdoors, it is important that they are given some level of weather-proofing. Even if you only plan on using outdoor displays in the summer months, the British weather is changeable, and therefore there should be at least some level of resistance to water etc.

With this mind, outdoor displays need to take advantage of suitable materials. In this regard, acrylic stands are ideal as they are not only durable, but acrylic stands are also lightweight, which means that they can be moved indoors at a moment’s notice.

Of course, whilst acrylic stands are a great way to display newspapers etc, they are not the only outdoor solution. A vending kiosk is also ideally suited to an outdoor sales environment, as certain kinds of kiosks, such as the deluxe kiosk from Tradewind displays, will not only give you a durable outdoor display for your newspapers etc, but it will also keep the vendor protected.

So, whilst acrylic stands are a simple outdoor display solution, they are not the only option. At Tradewind, we’ve got all kinds of great outdoor displays, so come and have a look and see what we can do for your outdoor display needs.

Why you Need an A-Board if you Run a Catering Business

Tuesday, April 27th, 2010

Running a catering business looks like fun, but the reality is very different. The reality involves long hours, problems with staff and suppliers, an unpredictable market and the general public.

Reality television and its obsession with restaurants mean that every Tom, Dick and Harry thinks they know how to run a business. Cooking programmes don’t help much, either. Thanks to Jami and Nigella et al, it is likely that most of your customers secretly think they could cook your food better than you.

Despite – or maybe because of – the recent economic shake-up purging the streets of sub-standard businesses, competition in the hospitality industry is still fierce. This means that your establishment and your food have to be a cut above the best.

Marketing yourself doesn’t have to happen through the pages of your local paper (no one trusts those ‘reviews’ either). It can begin before people even enter your business, before they even reach the front door – it can begin on the street.

Using an A-board to advertise your business and your menu is a well-known and effective marketing tool. The perfect A-board would be a blackwashed sandwich board, written beautifully in chalk and displayed in the right spot.

Make sure the information on your sandwich board is correct, if you are advertising something other than food (and even then, get the menu and the prices right, or you risk not being taken seriously the loss of confidence in your business). Spell things properly!

And finally, think carefully about the image you want to give across, and use the sandwich board and the things you put on there to achieve this.