Posts Tagged ‘Newspaper Stands’

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Effective Brochure Display

Friday, July 30th, 2010

Many services or brands will greatly benefit from brochure distribution, particularly institutions such as universities. Therefore, for such brands and services, brochure display and distribution is a hugely important aspect of their operation. With this in mind, what makes effective brochure display stands?

The ideal brochure display stands will vary depending on context. An effective outdoor brochure display will be different to an effective indoor brochure display, perhaps one that would be used in an exhibition setting.

In regards to outdoor display, a level of durability is always welcomed. However, portability could just be as useful, as it allows a promoter to disassemble their stand, or bring it indoors if the heavens should open. With this in mind, smaller brochure racks are perhaps more applicable for an outdoor setting.

Such is the range of brochure racks available, that it is fairly easy to create a brochure display that really complements your brand or service, not only facilitating the effective distribution of brochures, but also creating a display environment that has aesthetic value.

For example, carousel style brochure displays are not only an ingenious way to distribute a large number of brochures space-effectively, but they are also aesthetically pleasing, adding an extra level of sophistication to the sales or promotional environment.

At Tradewind, we don’t just offer some fabulous newspaper and magazine stands, but we have everything you need to create the perfect promotional or sales environment, including some great brochure display solutions.

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Tradewind: Magazine Displays and Beyond

Tuesday, July 27th, 2010

The street vendor is just as ever-present as they have ever been. However, nowadays, they are facing an existential threat, and with the advent of e-commerce, the high-street is losing some of its pertinence. With this in mind then, it is especially important in the modern context that newspaper sellers et al are effective. This means, essentially, that their magazine displays are effective.

Luckily, at Tradewind we’ve got everything you need to create an effective display/stall.

Vending Kiosks

Vending kiosks still exert their presence on the high street, and are still a highly effective sales environment. On the one hand, they are too compact to accommodate newspaper stands. This does not necessarily come at a disadvantage, as they are compact solutions and offer a good level of weather resistance and durability.

Whilst vending kiosks are a great permanent or semi-permanent solution, at Tradewind we also offer a range of portable promotional stands, which differ as their primary function is promotion rather than point of sale.

They are also different because they are engineered for portability rather than durability and permanence, which makes them ideal for exhibitions etc, where expedient erection of a promotional stand is desirable.

So, you might come to Tradewind for the newspaper stands – but maybe you should stay for the other great display, point of sale and promotional products that we offer, facilitating your brand effectiveness. All you have to do is decide what it is you want or need, and let us know.

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Newspaper Displays – key types

Friday, July 23rd, 2010

Superficially, newspaper display is a fairly simple matter. However, if you really want your newspaper displays to be optimized, then you will need to carefully consider the kind of display, and the method of display, that will afford you the best kind of vendor customer interaction.

The ideal style of newspaper stands for your specific requirement will hinge on a variety of factors: do you value space saving methods of display over methods that facilitate advertising? The answer to this will of course depend on your particular circumstance, and the nature of your stall/kiosks.

Multi-tier Display

If you have the space available, multi-tier newspaper display stands are a hugely effective way, not only to facilitate the sale of newspapers, but also to advertise their presence to potential customers. Of course, as they are free standing they will require a considerable amount of floor space, and would not be quite as effective for modest stalls.

Other Solutions

At Tradewind, as well as highly effective newspaper display stands, we also stock a wide variety of other newspaper display solutions, to suit a wide range of applications. For example, if newspapers are your only product then street seller stands are the ideal compact outdoor solution.

Or perhaps you want a thoroughly modern, yet highly affordable, solution for your newspaper display stands? In which case moulded stands are a great alternative to traditional wire or metal displays.

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Newspaper and Magazine Stands – How Do they Differ?

Tuesday, July 20th, 2010

Obviously, newspaper and magazine display are similar disciplines, but they are not exactly the same. Only through consideration of the key features of magazines and displays will you be able to create the perfect magazine or newspaper displays.

Firstly, newspapers are often a lot larger than magazines (though not always), and therefore newspaper stands should be able to accommodate larger media, and will obviously be larger than magazine stands. The larger size of newspapers means that a newspaper rack will have a considerably greater impact than magazine display racks, and therefore needs less newspapers than magazines on a rack.

Although magazines are often much more vibrant in colour than newspapers, this does not necessarily mean that they are much better at grabbing a consumer’s attention. Instead, there is often such a large diversity of magazines on magazine display racks that their visual impact is confused.

Essentially, therefore, newspapers have much more advertising potential than magazines. This is not only due to their larger size and simplicity, however; the fact that customers will have an awareness of newspaper brands, and are much more likely to buy certain ones when it comes to newspapers.

In conclusion, despite newspapers and magazines being relatively similar kinds of print media, it does not necessarily follow that their modes of display and advertising potential should be similar. In fact, it might be said that a newspaper is a much more effective advertising product than a magazine.

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How to Reach Fast Moving Customers

Thursday, July 8th, 2010

Newspaper and magazine vendors often have a unique advantage over other sellers – i.e. they are often interacting with their customer base outdoors. This has some obvious advantages, yet there are also some equally pertinent challenges when it comes to outdoor selling – and reaching those fast moving customers.

On the one hand, outdoor newspaper or magazine stands have a unique oppourtunity to reach existing, and most importantly new customers. This is because newspaper stands often exist alongside the high street etc, and are therefore passed daily by a huge amount of potential customers. This gives newspaper and magazine stands a unique oppourtunity to reach new customers.

Unfortunately,  passer-bys will often only glance at newspaper displays, and therefore there is only a very small window of oppourtunity in order to entice a sale. This means that bold advertising techniques are often most effective in this kind of situation – as complex displays will not register with commuters in a hurry. With this in mind, newspaper stands are often most effective if they dominate the front of your stall (assuming that they are your main product) where they can be seen and also purchased. Remember, commuters don’t have time to fiddle around with complex newspaper displays.

Whilst position of a stand is crucial, the type of stand is just as important, as certain kinds of displays are meant for certain kinds of newspapers. The effectiveness of a particular stand will depend on how many kinds of newspaper you have – and how clearly you delineate them.

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Reasons You Should Consider Buying Acrylic Stands

Tuesday, June 29th, 2010

Newspaper display stands come in a whole range of materials and designs, but the option that’s proving to be increasingly popular is acrylic. So just what can acrylic stands offer, and why should you consider buying them? Here are a few points you might want to consider.

•    They can easily show customers the publications that you have. With these stands there’s no chance of overlap as there’s plenty of space for all publications, making it particularly easy for customers to browse.
•    There are options for different types of publication. Broadsheet and tabloid newspapers require different stands to hold them, and luckily with acrylic versions there are options for all styles and sizes of paper.
•    You can get different widths and tier levels. Multi-tiered and double or even triple width options mean you can tailor your choice of stand to the size of your store and the number of publications that you have, offering you the ultimate choice and convenience.
•    They’re easy to keep clean. Acrylic stands are relatively maintenance-free and are easy to keep looking fresh and clean, and once you’ve got them they’ll last for years.
•    They look good. These stands can look particularly classy thanks to their design, but best of all they’re quite low-key so won’t distract the customer from the job in hand – buying their newspaper.

These are just a few reasons that you should consider using acrylic stands, and as you can see they can be incredibly beneficial. If you’re in the market for some, or indeed any other kind of newspaper display stands, make sure to come to us here at Tradewind Displays for a great selection.

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Finding The Right Newspaper Displays For Your Budget

Thursday, June 17th, 2010

If you run a newsagent, or in fact any other store that sells newspapers, then newspaper stands could well be one of your primary retail tools. It’s essential that you’ve got the right ones to meet your needs and to suit your customers, but you also need to find the right ones for your budget.

This shouldn’t pose too much of a problem, because there are plenty of newspaper stands available to suit all requirements. But, if you’re looking for ones to suit your budget you’ll have to consider a number of important points, the first of which being the size of your store. Smaller stores will require smaller newspaper displays, allowing you to save money already.

You should also consider whether you’re looking for acrylic stands or wire rack options. Wire news racks tend to be cheaper than acrylic versions so they could be worth thinking about, although again they’re more suited to smaller stores that don’t stock such a wide variety of publications.

Acrylic stands have the advantage of being able to hold several different titles and being relatively maintenance free, and although they tend to be more expensive there are always deals to be found. It all comes down to finding the right supplier, and if you’re looking for the best then come to us here at Tradewind Displays.

Here at Tradewind we have a great selection of newspaper displays including acrylic and rack options, so whatever you’re after we’ll be able to accommodate. We can also offer fantastic prices on all of our products, so if you need stands that suit your budget then make sure to come to us.

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How Point of Sale Can Help Your Business

Wednesday, June 9th, 2010

When it comes to business, advertising and effective selling will always be at the top of the agenda. You can’t hope to attract customers if you don’t advertise, and you can’t tempt them with your wares if they can’t see them properly. But, luckily, point of sale could be just what you need to hit both targets.

Point of sale is all about getting things noticed and making products attractive enough so that customers will buy them. The right display stands can do this to great effect, ensuring that everything is easily set out for customers to see.

Newspaper and magazine display stands are a popular choice as they lay out everything particularly effectively. Most customers don’t even think about them being there, but they’d soon notice if they weren’t and had to rifle through dump bins instead. Brochure displays are also in this area, and can be used to display not only brochures but also leaflets and any other advertising material you might want to get out there.

If you’re looking for a great means of advertising, A boards could be just what you’re looking for. They can be placed right outside your business whether it’s a shop, cafe, recruitment agency or just about anything else, and can be used to give customers a hint of what’s in offer inside the store.

As you can see, effective point of sale really can help your business. It can advertise your wares and can also make purchasing a lot easier, as if everything’s easy to see customers will be more likely to buy. So, always use this valuable tool no matter what area you’re in, and if you need any stands make sure to come to us at Tradewind.

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How To Use Newspaper Stands To Your Advantage

Tuesday, June 1st, 2010

In the world of retail, it’s essential that you draw in customers and get those sales if you want to stand any hope of turning a profit. Having everything on display is vital, particularly when it comes to newspapers and magazines, and luckily there are plenty of ways that you can use newspaper stands to your advantage.

The first point to remember is to have your stands where customers can get easy access to them. They need to be visible as soon as your customers walk in, and the papers need to be carefully arranged so that every title is clearly visible. Customers don’t want to waste time rummaging through numerous publications, as they’ll be less inclined to buy from you again.

If you’ve got a relatively small store, then consider investing in wall-hanging newspaper displays to really maximise your space. These often come in a rack design making everything clearly visible, but for larger stores it’s often preferable to go for tiered options so customers can easily see what’s on offer.

Remember the material that your stands are to be made out of as well, with acrylic stands being especially popular. These are easy to keep clean, are versatile yet are also very minimalist in design, meaning that they don’t detract from the publications they’re holding.

As you can see, there are plenty of ways you can use newspaper display stands to your advantage. Above all you need to make sure that they can easily show customers what’s on offer and should always be used to maximise your space and you sales, and if you’re looking to invest in some new ones make sure to come to us here at Tradewind Displays.

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Bright And Modern Newspaper Kiosk

Tuesday, May 25th, 2010

If you have an image of a newspaper kiosk, it is probably one which suggests a run down shabby looking structure. This is how the average newspaper kiosk used to appear, but these days the publishers of newspapers want to show that they have moved with the times, and one of the ways of doing this is to sell their titles from bright and shiny kiosks. This is just one way that publishers are trying to sell papers.

You’ve probably noticed a whole new wave of newspaper stands and magazine stands in your local shops, all of them branded with the title of the paper to make sure that it stands out. After an initial reluctance to face facts about the rise of the internet and its effect on newspaper sales, just about every publisher in the UK has had to think long and hard about how they promote their titles. Metro came up with a great idea of distributing their papers free on trains and buses, so all they had to do was make sure that newspaper display racks on the trains and buses were full of their papers each morning.

Other publishers have invested heavily in television and radio advertising, but it appears that the best way to promote a paper is by pushing it at the point of sale within a shop. If you are a newsagent and want to find out more about branded acrylic stands and newspaper display stands visit www.trade-wind.co.uk where you will find some great ideas, including the modern newspaper kiosk.

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