Posts Tagged ‘newspaper racks’

Newspaper Displays – key types

Friday, July 23rd, 2010

Superficially, newspaper display is a fairly simple matter. However, if you really want your newspaper displays to be optimized, then you will need to carefully consider the kind of display, and the method of display, that will afford you the best kind of vendor customer interaction.

The ideal style of newspaper stands for your specific requirement will hinge on a variety of factors: do you value space saving methods of display over methods that facilitate advertising? The answer to this will of course depend on your particular circumstance, and the nature of your stall/kiosks.

Multi-tier Display

If you have the space available, multi-tier newspaper display stands are a hugely effective way, not only to facilitate the sale of newspapers, but also to advertise their presence to potential customers. Of course, as they are free standing they will require a considerable amount of floor space, and would not be quite as effective for modest stalls.

Other Solutions

At Tradewind, as well as highly effective newspaper display stands, we also stock a wide variety of other newspaper display solutions, to suit a wide range of applications. For example, if newspapers are your only product then street seller stands are the ideal compact outdoor solution.

Or perhaps you want a thoroughly modern, yet highly affordable, solution for your newspaper display stands? In which case moulded stands are a great alternative to traditional wire or metal displays.

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Sandwich Boards Are Still Effective

Tuesday, May 11th, 2010

Since the early 19th century, when tradesmen hoisted them on to their backs to promote their products or skills, sandwich boards have been a regular feature on the streets of Britain. Nowadays they are more likely to be seen advertising two-for-one meals, cheap concert tickets or sun bed centres, but they remain a regular fixture despite the advent of more sophisticated forms of advertising. If you have any doubts about how effective sandwich boards are as an advertising tool, consider the story of the young graduate who found it impossible to find a job, despite having a good degree from Oxford.

After scouring the newspaper displays looking for a job there, he decided that sandwich boards were one way to get himself noticed. He wrote his details on the board, including his qualifications and contact details, and within two days he had landed a job, proving that when it comes to grabbing attention, sandwich boards are just as effective today as they were nearly two hundred years ago.

You may not be interested in using this form of adverting to promote your business, but you’ll know that advertising is essential, especially during the tough economic times we have been through recently.

Tradewind Displays have a wide range of equipment designed to make your product stand out from the crowd. Whatever it is you are selling, they will have be able to help, whether it is A boards, brochure display stands, brochure holders or acrylic stands. And if you were intrigued by that tale of the graduate, they can even supply sandwich boards to help you promote your business.

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What can we Expect to Find in the Newspapers on Newspaper Stands?

Monday, April 5th, 2010

The newspapers that we see on newspaper stands today have come a long way from the first ever newspaper that was printed over 500 years ago.

The newspaper market can be broadly split into several sections, with the main two styles of papers that you see filling up newspaper stands being the broadsheets and the tabloids.

While the terms used to refer to the sizes of the papers on the newspaper display stands – broadsheets were wider and longer, while tabloids were thinner and less dense – the terms now serve to distinguish the type of material that can be found within the newspaper.

Broadsheets are regarded as being more intellectual, focusing on ‘serious’ stories and analysis of politics, while the tabloids sell an altogether racier and sensationalist stream of stories.

Both newspapers on the newspaper display stands inspire love and hatred in the general public. Historically, the tabloids were marketed at the working class, who enjoyed the half-dressed girls, the gossip and tales of sleaze while they regarded the broadsheets as dull and boring. At the same time, those who read and identified with the broadsheets regarded the tabloids which filled up the newspaper display stands as being sexist and smutty, with no more intellectual value than a comic.

In many ways, the newspaper that you choose from the newspaper display stands tells the world as much about you as the political party you vote for. For newsagents and supermarkets to market these products effectively and make them readily and easily accessible to the public, having appropriate display stands for newspapers is essential. You are what you read, after all.

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