Posts Tagged ‘newspaper displays’

How to Reach Fast Moving Customers

Thursday, July 8th, 2010

Newspaper and magazine vendors often have a unique advantage over other sellers – i.e. they are often interacting with their customer base outdoors. This has some obvious advantages, yet there are also some equally pertinent challenges when it comes to outdoor selling – and reaching those fast moving customers.

On the one hand, outdoor newspaper or magazine stands have a unique oppourtunity to reach existing, and most importantly new customers. This is because newspaper stands often exist alongside the high street etc, and are therefore passed daily by a huge amount of potential customers. This gives newspaper and magazine stands a unique oppourtunity to reach new customers.

Unfortunately,  passer-bys will often only glance at newspaper displays, and therefore there is only a very small window of oppourtunity in order to entice a sale. This means that bold advertising techniques are often most effective in this kind of situation – as complex displays will not register with commuters in a hurry. With this in mind, newspaper stands are often most effective if they dominate the front of your stall (assuming that they are your main product) where they can be seen and also purchased. Remember, commuters don’t have time to fiddle around with complex newspaper displays.

Whilst position of a stand is crucial, the type of stand is just as important, as certain kinds of displays are meant for certain kinds of newspapers. The effectiveness of a particular stand will depend on how many kinds of newspaper you have – and how clearly you delineate them.

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Finding The Right Newspaper Displays For Your Budget

Thursday, June 17th, 2010

If you run a newsagent, or in fact any other store that sells newspapers, then newspaper stands could well be one of your primary retail tools. It’s essential that you’ve got the right ones to meet your needs and to suit your customers, but you also need to find the right ones for your budget.

This shouldn’t pose too much of a problem, because there are plenty of newspaper stands available to suit all requirements. But, if you’re looking for ones to suit your budget you’ll have to consider a number of important points, the first of which being the size of your store. Smaller stores will require smaller newspaper displays, allowing you to save money already.

You should also consider whether you’re looking for acrylic stands or wire rack options. Wire news racks tend to be cheaper than acrylic versions so they could be worth thinking about, although again they’re more suited to smaller stores that don’t stock such a wide variety of publications.

Acrylic stands have the advantage of being able to hold several different titles and being relatively maintenance free, and although they tend to be more expensive there are always deals to be found. It all comes down to finding the right supplier, and if you’re looking for the best then come to us here at Tradewind Displays.

Here at Tradewind we have a great selection of newspaper displays including acrylic and rack options, so whatever you’re after we’ll be able to accommodate. We can also offer fantastic prices on all of our products, so if you need stands that suit your budget then make sure to come to us.

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How To Use Newspaper Stands To Your Advantage

Tuesday, June 1st, 2010

In the world of retail, it’s essential that you draw in customers and get those sales if you want to stand any hope of turning a profit. Having everything on display is vital, particularly when it comes to newspapers and magazines, and luckily there are plenty of ways that you can use newspaper stands to your advantage.

The first point to remember is to have your stands where customers can get easy access to them. They need to be visible as soon as your customers walk in, and the papers need to be carefully arranged so that every title is clearly visible. Customers don’t want to waste time rummaging through numerous publications, as they’ll be less inclined to buy from you again.

If you’ve got a relatively small store, then consider investing in wall-hanging newspaper displays to really maximise your space. These often come in a rack design making everything clearly visible, but for larger stores it’s often preferable to go for tiered options so customers can easily see what’s on offer.

Remember the material that your stands are to be made out of as well, with acrylic stands being especially popular. These are easy to keep clean, are versatile yet are also very minimalist in design, meaning that they don’t detract from the publications they’re holding.

As you can see, there are plenty of ways you can use newspaper display stands to your advantage. Above all you need to make sure that they can easily show customers what’s on offer and should always be used to maximise your space and you sales, and if you’re looking to invest in some new ones make sure to come to us here at Tradewind Displays.

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It’s Not All Gloom And Doom For Newspapers

Friday, May 7th, 2010

It’s impossible to deny that the internet has had an effect on the papers which you see in newspaper stands. The newspaper industry has had to cut jobs and make other radical changes as it faces up to the challenge thrown at it by the internet. But despite this, it’s not all doom and gloom in the offices where the papers are produced before they arrive in newspaper display racks.

One of the areas we are seeing a resurgence is in locally owned and produced papers. Have a look at the newspaper kiosk and you are likely to see a new title which focuses purely on what’s happening in your immediate area. Many media experts believe that this is how newspapers will survive. Even though the national titles may be sold online, the local press will continue to thrive as they are targeting a different audience.

The same media experts believe that there will always be a place for a local newspaper to make an impact on readers, so it will be a long time before newspaper stands disappear from the high street shops. One eminent professor of journalism studies in the United States has gone on record as saying that the year 2043 is when we will see the last newspaper kiosk selling papers. If this is a correct analysis, this means we still have more than thirty years before papers disappear from newspaper display stands. Until then, newspaper stands will remain an important tool for selling papers and magazines.

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Politics At The Point Of Sale

Monday, May 3rd, 2010

With just a few days to go until the General Election, newsagents are looking forward to a rise in the sales of newspapers and magazines. Research has shown that during the run up to an election people who generally don’t buy a newspaper will purchase one, particularly if they describe themselves as a floating voter. The reasons that newspaper sales increase is an easy one to understand.

We’ve all seen and heard the various politicians telling us that they have the answers to putting things right in Britain at putting us at the forefront of world affairs, but it’s easy to get confused by the blizzard of statistics and facts which are hurled at us on an hourly basis. That is why the newspaper stands empty a lot faster than usual as voters turn to the experts who are writing for the papers to unravel the statistics for them and help them make their choice on the day of the election.

If you are a newsagent now is a good time to prepare yourself for this expected rise in business. Make sure that your magazine stands and newspaper displays are in good condition and that the branding on the front relates to the paper inside that newspaper display racks. If you feel that your newspaper displays are looking a little tired and worn, it’s not too late to order new newspaper display stands from Tradewind Displays. You can buy just about everything you need for your newsagent direct from their website, including acrylic stands and A boards.

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Why Acrylic Stands are Perfect for Free Newspapers

Thursday, April 15th, 2010

In cities all around the UK commuters find free newspapers in acrylic stands at the entrance and exits of stations, and sometimes even thrust into their hands by someone standing at the door.

It used to be that the quality of the free newspaper found in acrylic stands was poor, but these days, the stories are well-targeted to a young and upwardly mobile audience, with topics that cover going out, food and fashion.

Newspaper displays are perfect for these free papers because they allow commuters to take the papers at their leisure, and publishers don’t need to pay anyone to hand them out. However, newspaper displays can only be relied upon once the free paper has built up a following.

Free papers such as the ones published in London are perfect examples of publications that can be stored in newspaper displays, because they have built up a huge cult following. The Metro, with an eclectic mix of celebrity news, quirky tales from around the world, fashion, media and lifestyle, is so well-targeted to its audience that the acrylic stands they are displayed in become empty very quickly.

Consider most commuter journeys into and around the capital. Crushed up closer to strangers than we would like, with an intimacy that can only be survived with distraction in the form of music or something to read, the appeal of something topical and entertaining – which is free – is simply irresistible.

Advertisers know this, and it is the success which comes of having access to a captive market though the free papers which keeps this area of print journalism a healthy one.

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Get your newspaper advertising up to date

Thursday, December 24th, 2009

In certain cities you’ll still see people selling newspapers on the street, calling out to passersby and wafting the print in the air.  This is still an effective way of getting newspapers noticed, but if you have a convenience store and want up-to-date ways of attracting customers and increasing sales then consider the range of newspaper stands available here at Tradewind Displays.

There is a wide range of materials available depending in the way your store is outfitted.  Metal, wire, moulded polyethylene and acrylic stands are all available to fit any store layout.

When selecting a model, think carefully about how many newspapers you would like to display.  Perhaps you have the need for a small stand to hold just 10 titles, or on the other hand you may display hundreds of newspapers at any one time.  No matter what the requirements, there are newspaper stands to fit the purpose.

Another benefit of newspaper stands is that it ensures the publications stay tidy and avoid getting damaged.  You can make the most of the store space as newspaper stands come in an array of sizes and can be used to utilise awkward spaces.

These products are key point of sale items and therefore must be placed in highly visible areas.  Free standing models are particularly effective in this way and are robust enough to cope with the wear and tear of high traffic routes.

For an overview of the newspaper stands available, contact us at Tradewind Displays.

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Point of sale displays are convenient

Tuesday, July 28th, 2009

Point of sales displays are often used as a channel for supporting other advertising methods.  In a highly competitive market, point of sale displays can help to solve your short term hurdles.  Promoting your products at point of sale areas is not as durable as the results you may get from advertising, and this is where display is so important.

How point of sale displays differ from general advertising is that they provide a subtle approach to persuading shoppers to buy.  They are able to act as a direct stimulus that gets consumers buying your products, immediately.

Apart from that, advertising is generally long term as it takes time to build branding awareness and customer loyally.  Point of sale displays are an immediate form of advertising that is able to provide vast opportunities for increasing sales.  Advertising adds long term value to a product while point of sale displays aid enticing immediate sales. They also have the ability to create brand awareness and customer loyalty on a long term basis.

A point of sale display has many purposes

Apart from providing a boost to sales, point of sale displays meet many other marketing requirements such as being able to introduce or educate consumers about new products.  They are able to help to unload accumulated stock too or to help advertise special offers and promotions.

A well placed and creative point of sale display is also able to persuade shoppers to increase the size of their purchases.  We at Tradewind Displays can provide all your needs when it comes to point of sale displays and we are able to offer you creative and affordable solutions in which to display your products.

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