Posts Tagged ‘newspaper display stands’

Newspaper Displays – key types

Friday, July 23rd, 2010

Superficially, newspaper display is a fairly simple matter. However, if you really want your newspaper displays to be optimized, then you will need to carefully consider the kind of display, and the method of display, that will afford you the best kind of vendor customer interaction.

The ideal style of newspaper stands for your specific requirement will hinge on a variety of factors: do you value space saving methods of display over methods that facilitate advertising? The answer to this will of course depend on your particular circumstance, and the nature of your stall/kiosks.

Multi-tier Display

If you have the space available, multi-tier newspaper display stands are a hugely effective way, not only to facilitate the sale of newspapers, but also to advertise their presence to potential customers. Of course, as they are free standing they will require a considerable amount of floor space, and would not be quite as effective for modest stalls.

Other Solutions

At Tradewind, as well as highly effective newspaper display stands, we also stock a wide variety of other newspaper display solutions, to suit a wide range of applications. For example, if newspapers are your only product then street seller stands are the ideal compact outdoor solution.

Or perhaps you want a thoroughly modern, yet highly affordable, solution for your newspaper display stands? In which case moulded stands are a great alternative to traditional wire or metal displays.

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Reasons You Should Consider Buying Acrylic Stands

Tuesday, June 29th, 2010

Newspaper display stands come in a whole range of materials and designs, but the option that’s proving to be increasingly popular is acrylic. So just what can acrylic stands offer, and why should you consider buying them? Here are a few points you might want to consider.

•    They can easily show customers the publications that you have. With these stands there’s no chance of overlap as there’s plenty of space for all publications, making it particularly easy for customers to browse.
•    There are options for different types of publication. Broadsheet and tabloid newspapers require different stands to hold them, and luckily with acrylic versions there are options for all styles and sizes of paper.
•    You can get different widths and tier levels. Multi-tiered and double or even triple width options mean you can tailor your choice of stand to the size of your store and the number of publications that you have, offering you the ultimate choice and convenience.
•    They’re easy to keep clean. Acrylic stands are relatively maintenance-free and are easy to keep looking fresh and clean, and once you’ve got them they’ll last for years.
•    They look good. These stands can look particularly classy thanks to their design, but best of all they’re quite low-key so won’t distract the customer from the job in hand – buying their newspaper.

These are just a few reasons that you should consider using acrylic stands, and as you can see they can be incredibly beneficial. If you’re in the market for some, or indeed any other kind of newspaper display stands, make sure to come to us here at Tradewind Displays for a great selection.

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Types Of Display Stands Available

Monday, June 7th, 2010

Display stands can be incredibly beneficial, as you can not only use them to showcase your products but certain varieties (such as A boards) can also make great advertising tools. If you’re wondering which one would be most suitable for your business, here are just a few of the most common types of display stands available.

Newspaper/magazine stands

Magazine and newspaper display stands are incredibly popular and are used in just about every retail outlet going, being the perfect way to showcase the various publications that you have on offer. They’re easy to use and make every title clearly visibly to your customer, making the whole experience much easier for them.

Brochure stands

Another particularly popular choice, brochure stands can be used to display any brochures you may have. They can be free-standing or attached to the wall, and smaller versions can also be found to suit leaflets instead of large brochures. Travel agents are particularly fond of this type of display, but any other business that produces some kind of brochure could use them to equal advantage.

A boards

A boards can be the perfect advertising tool as they’re right out in the street for people to see. They can show the menu on offer, the recent headlines or even simply what kind of store you are, and can be a great way to encourage customers through your door.

These are just a few of the most popular types of display stands available, and as you can see they really can be hugely beneficial. If you think that some of these could be for you then make sure to get in touch with us here at Tradewind – with everything from brochure to magazine stands, we’ll have it covered.

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How To Use Newspaper Stands To Your Advantage

Tuesday, June 1st, 2010

In the world of retail, it’s essential that you draw in customers and get those sales if you want to stand any hope of turning a profit. Having everything on display is vital, particularly when it comes to newspapers and magazines, and luckily there are plenty of ways that you can use newspaper stands to your advantage.

The first point to remember is to have your stands where customers can get easy access to them. They need to be visible as soon as your customers walk in, and the papers need to be carefully arranged so that every title is clearly visible. Customers don’t want to waste time rummaging through numerous publications, as they’ll be less inclined to buy from you again.

If you’ve got a relatively small store, then consider investing in wall-hanging newspaper displays to really maximise your space. These often come in a rack design making everything clearly visible, but for larger stores it’s often preferable to go for tiered options so customers can easily see what’s on offer.

Remember the material that your stands are to be made out of as well, with acrylic stands being especially popular. These are easy to keep clean, are versatile yet are also very minimalist in design, meaning that they don’t detract from the publications they’re holding.

As you can see, there are plenty of ways you can use newspaper display stands to your advantage. Above all you need to make sure that they can easily show customers what’s on offer and should always be used to maximise your space and you sales, and if you’re looking to invest in some new ones make sure to come to us here at Tradewind Displays.

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Promoting Print Media

Thursday, May 27th, 2010

There have been many stories in recent years about how the newspaper and magazine industry is threatened by the internet. While it’s true that more and more people are going online to get their news and other information, there is still a huge demand for printed media. If you are a newsagent, you will want to promote your stock in the most effective way, and one of the best methods of doing this is by using high quality magazine stands and newspaper stands.

These allow your customers to identify their favourite mag or newspaper easily, rather than wading through dozens of different titles until they find the one they are looking for. Tradewind Displays have years of experience when it comes to providing everything a newsagent needs to help to promote their best selling titles, as well of course, as those that don’t sell enough but need to be promoted even harder. If you are in the business of selling newspapers or magazines, have a look at their website and you are sure to find the right kind of promotional aid there. They supply everything from newspaper display stands and magazine display racks, through to pavement signs and A boards.

Incidentally, A boards are one of the most effective ways to advertise a product as passers by see the message from both directions, so make sure you ask the people at Tradewind Displays about them. They can also provide you with brochure stands and brochure racks as well as acrylic stands.

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It’s Not All Gloom And Doom For Newspapers

Friday, May 7th, 2010

It’s impossible to deny that the internet has had an effect on the papers which you see in newspaper stands. The newspaper industry has had to cut jobs and make other radical changes as it faces up to the challenge thrown at it by the internet. But despite this, it’s not all doom and gloom in the offices where the papers are produced before they arrive in newspaper display racks.

One of the areas we are seeing a resurgence is in locally owned and produced papers. Have a look at the newspaper kiosk and you are likely to see a new title which focuses purely on what’s happening in your immediate area. Many media experts believe that this is how newspapers will survive. Even though the national titles may be sold online, the local press will continue to thrive as they are targeting a different audience.

The same media experts believe that there will always be a place for a local newspaper to make an impact on readers, so it will be a long time before newspaper stands disappear from the high street shops. One eminent professor of journalism studies in the United States has gone on record as saying that the year 2043 is when we will see the last newspaper kiosk selling papers. If this is a correct analysis, this means we still have more than thirty years before papers disappear from newspaper display stands. Until then, newspaper stands will remain an important tool for selling papers and magazines.

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What is the Power of Newspapers in Newspaper Display Racks?

Wednesday, April 7th, 2010

The media is regarded as the best thing to hit modern culture, as well as the cause of all society’s ills.

Television, radio, broadcast and print journalism as well as the internet are all different forms of media, and it may be a mistake to group them together when examining the benefits and drawbacks of it.

The power contained within newspaper display racks has lessened over recent years due to the rise of the internet, and the ‘dumbing down’ of popular culture. Where newspapers on newspaper stands used to be the first stop for commuters, now they can get the information they need, for free, via their mobile phones, laptops and BlackBerrys.

Many see the digital age as heralding the end of print media. However, the newspapers are fighting back; ensuring that their presence is maintained in the newspaper stands but also on the web.

When the general public are looking for somewhere to place the blame for violence and abuse within our society, they cannot look to newspaper display racks. For here, with the exception of certain right-wing pamphlets and the tabloids (and the sleazy content and questionable photography seems mild compared to the content available on the web), there is little material that encourages violence or depravity.

If you work in a supermarket or a newsagents, you will be well aware of how battered the newspaper display stands can become. The popularity, affordability and portable nature of this news source makes them a must-have for most shoppers, so it is important to purchase stands that are as durable as they are aesthetic.

Browse the Tradewind site today for more information, fantastic prices and a wide range to suit any store layout.

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What can we Expect to Find in the Newspapers on Newspaper Stands?

Monday, April 5th, 2010

The newspapers that we see on newspaper stands today have come a long way from the first ever newspaper that was printed over 500 years ago.

The newspaper market can be broadly split into several sections, with the main two styles of papers that you see filling up newspaper stands being the broadsheets and the tabloids.

While the terms used to refer to the sizes of the papers on the newspaper display stands – broadsheets were wider and longer, while tabloids were thinner and less dense – the terms now serve to distinguish the type of material that can be found within the newspaper.

Broadsheets are regarded as being more intellectual, focusing on ‘serious’ stories and analysis of politics, while the tabloids sell an altogether racier and sensationalist stream of stories.

Both newspapers on the newspaper display stands inspire love and hatred in the general public. Historically, the tabloids were marketed at the working class, who enjoyed the half-dressed girls, the gossip and tales of sleaze while they regarded the broadsheets as dull and boring. At the same time, those who read and identified with the broadsheets regarded the tabloids which filled up the newspaper display stands as being sexist and smutty, with no more intellectual value than a comic.

In many ways, the newspaper that you choose from the newspaper display stands tells the world as much about you as the political party you vote for. For newsagents and supermarkets to market these products effectively and make them readily and easily accessible to the public, having appropriate display stands for newspapers is essential. You are what you read, after all.

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More Ways to Make Plastic Displays Attention Grabbing

Thursday, March 11th, 2010

Here are some tips for making your plastic displays and acrylic stands show stoppers:

1.     Add your logo to acrylic stands

There is no better way of reminding people of your store’s name and brand values than by adding your logo to acrylic stands within the store.  Logos can be incorporated into all forms of point of sale displays, from newspaper display stands and magazine racks to sweet racks and brochure holders.  This will customise your acrylic stands to fit in with your shop layout and décor and is a constant reminder to customers that they are buying from your business.

2.     Combine acrylic stands with other types of display

You can create interest by pairing up plastic containers and stands with other display types.  You can combine small acrylic stands with sturdy metal shelving or wire racking for example.  By using different colours and styles of acrylic bins and containers you can create the perfect backdrop to display them and show them off using traditional shelving.

3.     Use acrylic stands to aid convenience

In addition to the visual impact afforded by acrylic stands and containers, another way to make them more attractive to customers is to ensure they are convenient to access.  Containers and stands should save space and make products more accessible.  You can find stackable acrylic containers or those designed to make picking products easier for customers, such as the gravity bin.

At Tradewind Displays we have a wide range of acrylic stands and other plastic displays.

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Let your Products Speak for Themselves

Thursday, March 4th, 2010

When creating point of sale displays you need to look at the merchandise you have and find appropriate displays to suit. If you sell newspapers then attractive newspaper display stands to present papers in an orderly and eye catching fashion are required. Magazine racks are a must-have when selling magazines to your customers and they can be used to grab attention at the front of your shop, or used to attract customers through the store to the back.

However, it’s not just about the point of sale displays that you choose. You can strategically select certain products to enhance the displays you create. Most newsagents and corner shops will have a confectionary and sweet display at point of sale. As chocolate bars and sweets tend to come in bright and attractive wrappers, the products will generally sell themselves. However, a charming touch is to use unwrapped sweets, such as jelly beans to really attract the eye to your mouth watering wares.

If you are going to choose this type of confectionary, you want to make sure it is in a prominent place in the store. Customers need to be able to see them and get to them easily. You may choose to create a counter display to entice people as they pay for their shopping, or you may want to make a greater impact by choosing a larger display to cover a wall.

Choose acrylic stands to display sweets. They are robust, lightweight and allow the vibrant colours of the sweets to speak for themselves.

At Tradewind Displays we can help you to source the best point of sale for your business.

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