Obviously, newspaper and magazine display are similar disciplines, but they are not exactly the same. Only through consideration of the key features of magazines and displays will you be able to create the perfect magazine or newspaper displays.
Firstly, newspapers are often a lot larger than magazines (though not always), and therefore newspaper stands should be able to accommodate larger media, and will obviously be larger than magazine stands. The larger size of newspapers means that a newspaper rack will have a considerably greater impact than magazine display racks, and therefore needs less newspapers than magazines on a rack.
Although magazines are often much more vibrant in colour than newspapers, this does not necessarily mean that they are much better at grabbing a consumer’s attention. Instead, there is often such a large diversity of magazines on magazine display racks that their visual impact is confused.
Essentially, therefore, newspapers have much more advertising potential than magazines. This is not only due to their larger size and simplicity, however; the fact that customers will have an awareness of newspaper brands, and are much more likely to buy certain ones when it comes to newspapers.
In conclusion, despite newspapers and magazines being relatively similar kinds of print media, it does not necessarily follow that their modes of display and advertising potential should be similar. In fact, it might be said that a newspaper is a much more effective advertising product than a magazine.