Posts Tagged ‘Magazine Stands’

« Older Entries
Newer Entries »

How Acrylic Stands Help Estate Agents

Wednesday, April 14th, 2010

The position of estate agent is a complex one. These individuals are often regarded with the same amount of distaste and dislike as lawyers and traffic wardens, though each has an essential role in our society.

There are several reasons why estate agents are mistrusted and disliked. One is due to the emotive nature of buying and selling a house – nothing affects us more than our homes and our families. Another is due to the fact that estate agents cannot always be counted on telling the truth as we see it.

But without estate agents the property buying and selling market would be a chaotic place. As someone once said: it’s a nasty job, but someone’s got to do it.

Due to our complex relationship with estate agents, the estate agents need to find other means to communicate with us. That is where acrylic stands come in. Acrylic stands allow for magazine display racks situated outside the premises of an estate agency. The magazine displays contain literature relevant to the housing market in that area and further afield, and serve as the perfect marketing material for the estate agency.

The magazine displays mean that the estate agency can communicate with potential customers without actually interacting with them. Where a member of the general public has to commit to enter the doors of an estate agency, it takes no effort to remove a magazine from the acrylic stand outside their doors and may end in a potential sale.

Typically, the magazine in the magazine displays contain information about properties for sale, activities in the local area, local news, interior design advice and a spotlight on the estate agency who produce it.

Tags: , , ,
Posted in Acrylic Stands | No Comments »

Why you Should Advertise your Product in Magazines

Tuesday, April 13th, 2010

Some people are suggesting that print journalism on magazine stands is heading downhill, that the sheer volumes of free content available online renders print media an unnecessary waste of money to the consumer.

But there are also those who would argue against this and point out the consumers who support their case with their wallet. They would say that you can take magazines from the magazine stands places that you cannot take your mobile phone or laptop. That the physical pleasure of picking up a weighty magazine from the magazine stands and flicking through it cannot compete with the digital version. Photographs look better on the page than on the screen, the eyes are more comfortable and you can’t take your laptop into the bath with you.

Magazines offer you and your product access to a range of different audiences. Take a look around the magazine display racks of your nearest newsagents. There is something for everyone, from the weekly gossip magazines to the top-end fashion glossies and the political journals. Magazine display racks even take on specialist subjects as diverse such as cooking, travel and fishing.

Given the essential stability of the magazine market and the wide range of the potential audience, it is clear that product placement in magazines is a sensible decision for many businesses. But magazines also offer something else, something unique which benefits your product: the tone of authority mixed with a degree of friendliness (depending on the title) which is found in a magazine and nowhere else.

Equally important is the placement of the magazines themselves. To any retailer, an untidy magazine display with dog-eared magazines won’t inspire many purchases, therefore the appropriate utilisation of magazine display racks is extremely important. For a wide range of magazine display stands, visit Tradewind today for a guarantee of quality and affordability every time.

Tags: , , ,
Posted in Magazine Stands | 3 Comments »

How Influential are the Fashion Magazines Found in Magazine Stands?

Friday, April 9th, 2010

One of the greatest debates in fashion media is that of the effect of the fashion industry and related media – the magazines found in magazine stands – on the psyche of the average woman, and the way she perceives her body.

In the early days in women’s magazines, the content of magazine stands served to inspire women. In the 1940s, VOGUE magazine gave women, dispirited from years of war and rationing, the urge to buy the clothes on the pages. If they could not afford them, it inspired them to make their own clothes.

This was the beginning of aspirational magazines on the magazine stands, and it remains the secret to VOGUE today.

But magazines were not just about making women aspire to the things they believed they needed. Over the years, magazines began to take the tone (and role) of a more knowledgeable friend.

This was certainly the case with the launch of teen titles in magazine display stands, where issues that were not usually discussed could be read about between the pages of a monthly glossy. Teenage girls could visit magazine display stands and learn how to pluck their eyebrows and ask a boy out.

As a retailer, it is important to display these iconic, popular sources of entertainment and news in a protective, durable magazine rack. The magazine display racks available from us here at Tradewind are ideal, as they will display an array of magazines – depending on your requirements – in an attractive way; all the while ensuring that they are propped-up and remain in mint condition.

Tags: , , , ,
Posted in Magazine Stands | No Comments »

Getting in-store Point of Sale right

Thursday, February 18th, 2010

Kitting out your store with high quality point of sale is a must.  The importance of good advertising and promotion materials at the point of purchase should not be underestimated.  From the moment a potential customer sees your shop front there should be signage and point of sale materials all working in synergy to encourage people in over the threshold and convert browsers into customers.

Within the store there is a whole range of point of sale materials that can be employed to create impulse purchasing.  You can use magazine display stands and newspaper display racks to promote the daily papers, use flyer holders and brochure racks to display product information and promotional offers and display stands to promote new product launches.  The possibilities are endless and the benefits significant.

To start with look at the type of point of sale you would like to use and buy display materials on that basis.  It is better to fit materials to the display rather than the other way round.  Take the advice of your supplier also as they have years of experience in the business and can provide you with plenty of useful tips.

Even the point of sale you use for pricing needs some thought.  In addition to that you can inform customers of offers around the store using whiteboards and blackboards, banners, posters and shelf wobblers.  Think about the information you would like to convey and the type of promotional message.

At Tradewind Displays we can help you to set your business up and increase sales.

Tags: , , , ,
Posted in Point of Sale | No Comments »

Selecting your own Point of Sale

Wednesday, February 10th, 2010

If you have a retail outlet you will probably have dealings with shop fitters who will help to design the interior of your store and may even advise you on signage and merchandising.  However, in these tough economic times it may be too expensive to use someone else to fit your store out with point of sale, and you may want to find materials yourself.  There are some steps you can take to make this an effective and enjoyable process ensuring you get the right point of sale for you.

1.    Think about your store image.
Think of the image you are trying to convey to shoppers and the type of products you sell.  If you sell clothes, jewellery or shoes for example you will probably have a typical customer profile that you are hoping to attract.  Take time to understand what that type of person is looking for in a store and what will make them want to return again and again.  The same will apply to other forms of retail so get your customer clear in your mind.

2.    Think about the type of point of sale you want.
Look at the products that you sell.  What types of point of sale and merchandising do you need to display them appropriately?  If you are a newsagent then key items are magazine display racks and newspaper display stands, for example.

3.    Research different point of sale products.
Take time to look at what is available; this will be inspiration in itself.  Talk to your point of sale supplier and get their advice on what works.

At Tradewind Displays we offer a range of point of sale materials to optimise your marketing.

Tags: , , ,
Posted in Point of Sale | No Comments »

Communicate your image in the Shop Window

Thursday, February 4th, 2010

If you own a boutique on a busy high street then you can really get creative with your point of sale and displays to encourage the passing trade to visit your shop.  What can seem extreme or out of place at a traditional retail outlet can be seen as interesting and quirky in a boutique.  You want to create displays that make your boutique stand out.  Certain point of sale materials can help to reinforce your brand and image as well as selling your clothing and products and leaving a positive impression on customers who will be more likely to return.

The shop window itself is extremely important and can play a huge role in attracting customers.  Before you rush out and buy lots of point of sale and expensive items think about what you are trying to achieve.  What type of image do you want to create?  If you are trying to carve out a niche as a boutique with an individual style then you need to reflect this in your displays.  Creating a standard display will not convey this message to customers.

Shoppers choose boutiques for several reasons.  Many are enchanted by the charm of them, the unusual décor, the one-to-one advice and the individual and unique clothes and accessories that are on offer.  You need to understand what your customers are looking for and then communicate this in the shop window display.

At Tradewind Displays we have point of sale materials relevant to many industries to help promote your business, such as newpaper display stands and magazine display racks.

Tags: , , ,
Posted in Point of Sale | No Comments »

Use Point Of Sale To Re-brand

Monday, January 25th, 2010

In the current economic environment you need to ensure that you are using all possible means to attract customers to your store and maximise sales.  Your sales and marketing plan must include a budget to cover point of sale items and display items such as outdoor acrylic stands.  These items are essential to ensuring that customers are aware of what is being offered in the store and are an effective means of branding and communicating your messages to customers.

If you are looking to re-brand your store then the careful choice of point of sale items can help to re-enforce the change.  Great displays can be branded with your company colour and logo to complement the rest of the store and create a consistent and effective marketing message.  If you are not sure where to start with a re-branding exercise take time to think about the message you want to convey to customers.  If you are a local store consider whether you want to position yourself as the hub of the community or an alternative to the big supermarkets.  Depending on your message you can choose appropriate pavement signs and colours to create the image you desire.  Vibrant colours can often communicate bargains and convenience, whereas cooler colours will communicate a more professional and ‘up market’ image.

Point of sale displays can then be adapted to suit your brand and store layout.  There are point of sale items to suit most products and where there is a gap you can commission a custom-made design cost effectively.  At Tradewind Displays, we can help you with all your point of sale requirements and sandwich boards.

Tags: , , , ,
Posted in Point of Sale | No Comments »

Grab The Shoppers With A Boards

Friday, January 22nd, 2010

In the hustle and bustle of sales you want to capture as much passing trade as possible.  If you have a store or business on a local high street then using outdoor acrylic stands can create a striking and attractive display to pull customers inside the store.

A cost effective and simple way of promoting the store is to use A boards which can be used to display in store offers, or if you are a newsagents, to highlight the breaking news so that people come in store to buy their favourite papers.  A boards are available in the traditional wire mesh format and can be placed in a prominent position outside the store so that customers cannot miss your message.  In the hurly burly of the festive season stores can be missed so by pinpointing your position and communicating what you are offering in store you can maximise your sales from passing traffic.

If the traditional A boards are not appropriate you can also find wall mounted models to ensure they stay where you place them and are again prominent outside your store.  These pavement signs are robust and can stand the rigours of the elements making them a good investment for your store.  If you are looking for something different then there are A boards that spin also.

Here at Tradewind Displays we have a wide range of sandwich boards and outdoor acrylic stands that will suit most businesses.  With our years of experience we will be happy to help you make the best choice.

Tags: , , , ,
Posted in A-Boards | No Comments »

Take A Leaf Out Of A Service Station’s Book

Wednesday, January 20th, 2010

Service stations use point of sale items very effectively and by visiting some you can glean ideas that will help your store also.  The nature of service stations is that most people’s primary aim in going there is to buy fuel. However, to increase revenue it is extremely important for these businesses to offer and promote other items such as sandwiches, confectionery and milk. They are those essential items that we often run out of.  However, people still have to be persuaded to take time to stay in the service station to buy other items as we are often in a rush.

Point of sale displays are often best utilised in the areas where people are likely to queue.  Service stations are busy and there will often be several people waiting to pay.  During this time it is an opportunity to attract people to buy other items.  The confectionary display is often very prominent as these are items that are very attractive to travellers on their journeys.  Point of sale displays are used to present chocolate bars to customers in an attractive way so that all the favourites are in prime position.  If people haven’t had the intention of buying a chocolate bar they are often persuaded by the attractive displays.

The ends of aisles are also great positions for point of sale displays and magazine display racks.  Again, they are often well positioned for queuing customers to view and grab a purchase as they wait to pay.

At Tradewind Displays we can help you to find the best point of sale solutions and sandwich boards for your business.

Tags: , , , ,
Posted in Point of Sale | No Comments »

Point Of Sale Displays In-store

Monday, January 18th, 2010

If you operate in the retail sector then point of sale displays will play a vital role in your sales and marketing campaigns.  Customers will often enter a shop with one purchase item in mind and it is the job of your point of sale to persuade them to buy other products also.  There is a wide range of point of sale materials available to suit all product needs from confectionery displays to jewellery stands to newspaper stands.

When choosing point of sale products consider the layout of your store carefully.  Point of sale is effective in areas where customers are likely to slow down and linger.  When looking at shelf displays then shelf wobblers and end of aisle displays can be very effective and often provide an excellent means of communicating in-store offers and promotions.  By positioning offers at eye level in the aisles you can guarantee that customers will not fail to miss them and you will see an increase in sales of the items you push forward.

Another key area for point of sale is at the cash till.  Here is a prime position for point of sale displays for products that customers are likely to impulse purchase, such as magazine display racks.  Products such as confectionery, batteries and other small items are well positioned here and with attractive point of sale displays you can’t go wrong.  If you have a requirement that is not catered for then point of sale displays can be custom made.

At Tradewind Displays we have a quality range of point of sale materials and pavement signs to choose from.

Tags: , , , ,
Posted in Point of Sale | No Comments »

« Older Entries
Newer Entries »