Newspaper and magazine vendors often have a unique advantage over other sellers – i.e. they are often interacting with their customer base outdoors. This has some obvious advantages, yet there are also some equally pertinent challenges when it comes to outdoor selling – and reaching those fast moving customers.
On the one hand, outdoor newspaper or magazine stands have a unique oppourtunity to reach existing, and most importantly new customers. This is because newspaper stands often exist alongside the high street etc, and are therefore passed daily by a huge amount of potential customers. This gives newspaper and magazine stands a unique oppourtunity to reach new customers.
Unfortunately, passer-bys will often only glance at newspaper displays, and therefore there is only a very small window of oppourtunity in order to entice a sale. This means that bold advertising techniques are often most effective in this kind of situation – as complex displays will not register with commuters in a hurry. With this in mind, newspaper stands are often most effective if they dominate the front of your stall (assuming that they are your main product) where they can be seen and also purchased. Remember, commuters don’t have time to fiddle around with complex newspaper displays.
Whilst position of a stand is crucial, the type of stand is just as important, as certain kinds of displays are meant for certain kinds of newspapers. The effectiveness of a particular stand will depend on how many kinds of newspaper you have – and how clearly you delineate them.