Posts Tagged ‘magazine racks’

Newspaper and Magazine Stands – How Do they Differ?

Tuesday, July 20th, 2010

Obviously, newspaper and magazine display are similar disciplines, but they are not exactly the same. Only through consideration of the key features of magazines and displays will you be able to create the perfect magazine or newspaper displays.

Firstly, newspapers are often a lot larger than magazines (though not always), and therefore newspaper stands should be able to accommodate larger media, and will obviously be larger than magazine stands. The larger size of newspapers means that a newspaper rack will have a considerably greater impact than magazine display racks, and therefore needs less newspapers than magazines on a rack.

Although magazines are often much more vibrant in colour than newspapers, this does not necessarily mean that they are much better at grabbing a consumer’s attention. Instead, there is often such a large diversity of magazines on magazine display racks that their visual impact is confused.

Essentially, therefore, newspapers have much more advertising potential than magazines. This is not only due to their larger size and simplicity, however; the fact that customers will have an awareness of newspaper brands, and are much more likely to buy certain ones when it comes to newspapers.

In conclusion, despite newspapers and magazines being relatively similar kinds of print media, it does not necessarily follow that their modes of display and advertising potential should be similar. In fact, it might be said that a newspaper is a much more effective advertising product than a magazine.

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Why you Should Advertise your Product in Magazines

Tuesday, April 13th, 2010

Some people are suggesting that print journalism on magazine stands is heading downhill, that the sheer volumes of free content available online renders print media an unnecessary waste of money to the consumer.

But there are also those who would argue against this and point out the consumers who support their case with their wallet. They would say that you can take magazines from the magazine stands places that you cannot take your mobile phone or laptop. That the physical pleasure of picking up a weighty magazine from the magazine stands and flicking through it cannot compete with the digital version. Photographs look better on the page than on the screen, the eyes are more comfortable and you can’t take your laptop into the bath with you.

Magazines offer you and your product access to a range of different audiences. Take a look around the magazine display racks of your nearest newsagents. There is something for everyone, from the weekly gossip magazines to the top-end fashion glossies and the political journals. Magazine display racks even take on specialist subjects as diverse such as cooking, travel and fishing.

Given the essential stability of the magazine market and the wide range of the potential audience, it is clear that product placement in magazines is a sensible decision for many businesses. But magazines also offer something else, something unique which benefits your product: the tone of authority mixed with a degree of friendliness (depending on the title) which is found in a magazine and nowhere else.

Equally important is the placement of the magazines themselves. To any retailer, an untidy magazine display with dog-eared magazines won’t inspire many purchases, therefore the appropriate utilisation of magazine display racks is extremely important. For a wide range of magazine display stands, visit Tradewind today for a guarantee of quality and affordability every time.

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Posted in Magazine Stands | 3 Comments »

More Ways to Make Plastic Displays Attention Grabbing

Thursday, March 11th, 2010

Here are some tips for making your plastic displays and acrylic stands show stoppers:

1.     Add your logo to acrylic stands

There is no better way of reminding people of your store’s name and brand values than by adding your logo to acrylic stands within the store.  Logos can be incorporated into all forms of point of sale displays, from newspaper display stands and magazine racks to sweet racks and brochure holders.  This will customise your acrylic stands to fit in with your shop layout and décor and is a constant reminder to customers that they are buying from your business.

2.     Combine acrylic stands with other types of display

You can create interest by pairing up plastic containers and stands with other display types.  You can combine small acrylic stands with sturdy metal shelving or wire racking for example.  By using different colours and styles of acrylic bins and containers you can create the perfect backdrop to display them and show them off using traditional shelving.

3.     Use acrylic stands to aid convenience

In addition to the visual impact afforded by acrylic stands and containers, another way to make them more attractive to customers is to ensure they are convenient to access.  Containers and stands should save space and make products more accessible.  You can find stackable acrylic containers or those designed to make picking products easier for customers, such as the gravity bin.

At Tradewind Displays we have a wide range of acrylic stands and other plastic displays.

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Let your Products Speak for Themselves

Thursday, March 4th, 2010

When creating point of sale displays you need to look at the merchandise you have and find appropriate displays to suit. If you sell newspapers then attractive newspaper display stands to present papers in an orderly and eye catching fashion are required. Magazine racks are a must-have when selling magazines to your customers and they can be used to grab attention at the front of your shop, or used to attract customers through the store to the back.

However, it’s not just about the point of sale displays that you choose. You can strategically select certain products to enhance the displays you create. Most newsagents and corner shops will have a confectionary and sweet display at point of sale. As chocolate bars and sweets tend to come in bright and attractive wrappers, the products will generally sell themselves. However, a charming touch is to use unwrapped sweets, such as jelly beans to really attract the eye to your mouth watering wares.

If you are going to choose this type of confectionary, you want to make sure it is in a prominent place in the store. Customers need to be able to see them and get to them easily. You may choose to create a counter display to entice people as they pay for their shopping, or you may want to make a greater impact by choosing a larger display to cover a wall.

Choose acrylic stands to display sweets. They are robust, lightweight and allow the vibrant colours of the sweets to speak for themselves.

At Tradewind Displays we can help you to source the best point of sale for your business.

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