Posts Tagged ‘magazine displays’

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Tradewind: Magazine Displays and Beyond

Tuesday, July 27th, 2010

The street vendor is just as ever-present as they have ever been. However, nowadays, they are facing an existential threat, and with the advent of e-commerce, the high-street is losing some of its pertinence. With this in mind then, it is especially important in the modern context that newspaper sellers et al are effective. This means, essentially, that their magazine displays are effective.

Luckily, at Tradewind we’ve got everything you need to create an effective display/stall.

Vending Kiosks

Vending kiosks still exert their presence on the high street, and are still a highly effective sales environment. On the one hand, they are too compact to accommodate newspaper stands. This does not necessarily come at a disadvantage, as they are compact solutions and offer a good level of weather resistance and durability.

Whilst vending kiosks are a great permanent or semi-permanent solution, at Tradewind we also offer a range of portable promotional stands, which differ as their primary function is promotion rather than point of sale.

They are also different because they are engineered for portability rather than durability and permanence, which makes them ideal for exhibitions etc, where expedient erection of a promotional stand is desirable.

So, you might come to Tradewind for the newspaper stands – but maybe you should stay for the other great display, point of sale and promotional products that we offer, facilitating your brand effectiveness. All you have to do is decide what it is you want or need, and let us know.

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How to Reach Fast Moving Customers

Thursday, July 8th, 2010

Newspaper and magazine vendors often have a unique advantage over other sellers – i.e. they are often interacting with their customer base outdoors. This has some obvious advantages, yet there are also some equally pertinent challenges when it comes to outdoor selling – and reaching those fast moving customers.

On the one hand, outdoor newspaper or magazine stands have a unique oppourtunity to reach existing, and most importantly new customers. This is because newspaper stands often exist alongside the high street etc, and are therefore passed daily by a huge amount of potential customers. This gives newspaper and magazine stands a unique oppourtunity to reach new customers.

Unfortunately,  passer-bys will often only glance at newspaper displays, and therefore there is only a very small window of oppourtunity in order to entice a sale. This means that bold advertising techniques are often most effective in this kind of situation – as complex displays will not register with commuters in a hurry. With this in mind, newspaper stands are often most effective if they dominate the front of your stall (assuming that they are your main product) where they can be seen and also purchased. Remember, commuters don’t have time to fiddle around with complex newspaper displays.

Whilst position of a stand is crucial, the type of stand is just as important, as certain kinds of displays are meant for certain kinds of newspapers. The effectiveness of a particular stand will depend on how many kinds of newspaper you have – and how clearly you delineate them.

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Magazine Stands – The Importance of Exposure

Monday, July 5th, 2010

Unlike newspapers, magazines are more often than not vibrant with colour, which has both its advantages and disadvantages when it comes to sales. On the one hand, the vibrant colour makes the magazine attractive to potential customers, whereas a large array of different magazines can often look cluttered.

With these opposing factors in mind, magazine stands are extremely important, as essentially they provide the same function as newspaper stands, but with some additional challenges.

Whereas with newspapers, it is likely that you will have only a few different issues on sale, with magazines vendors are more likely to have a diversity of stock. This means that effective multi display is well suited for presenting magazines, and magazine display racks are particularly effective if they accommodate an array of magazines comfortably.

Of course, magazine display racks aren’t the only solution for magazine displays. In fact, if you stock both magazines and newspapers, using the same display methodology for both kinds of print media may look a littly cluttered.

With this in mind, a diversity of presentation methods might be most effective, as it allows your customer to casually peruse the displays – thereby facilitating a sale.

Remember, all vendors, stalls and products are different, and therefore you will only reach an effective decision about what makes an effective magazine display, if you have afirm understanding of what you need. You will have to take an objective look at your stock and available space, and then decide what will work best.

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Get Your Literature On Display With The Right Magazine Stands

Friday, June 11th, 2010

Most general retail outlets sell newspapers or magazines these days, meaning that shoppers never have to go too far to find what they need. However, if you want to have the most impact it’s essential that you get the right magazine stands to suit your needs, as you always want to keep your customers happy to maximise sales.

It’s essential that you have everything clearly visible to the customer, as if they have to rifle around for their favourite magazine they won’t be encouraged to return. Make sure that your magazine display stands are appropriate for use, with them either having racks or acrylic tiers to properly organise everything.

Remember to maximise space as well. If you’ve got a particularly small shop then consider investing in wall-hanging versions with wire racks to put the magazines in, but never compromise on quality. You need to have every single publication clearly visible, and if you need to overlap too much it’s time to invest in some new magazine display stands.

The right magazine stands shouldn’t be too obvious and should instead be able to blend into the background, with customers not even noticing that they’re there. This ensures that any shoppers are engrossed in the magazines on display rather than in the stand itself, and that’s of course what you want to achieve.

So, it really is essential to get the right magazine stands if you want to appeal to your customers and get those sales. If you think it’s time for an upgrade make sure to come to us here at Tradewind Displays, as with so much choice on offer we’re sure we’ll have what you need.

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Celebs On The Magazine Stands

Thursday, May 13th, 2010

When you look at the titles in magazine stands, one particular genre stands out from the rest. Over the last ten years, celebrity-focused glossies have come to dominate the magazine display stands with their lurid headlines about the latest woes and troubles faced by Kerry, Jordan, Cheryl and whoever else happens to be in vogue that particular week. There isn’t a week that goes by without the magazine display racks telling you to read all about the latest Love Triangle or ‘My drink and drugs hell’ from a ‘celebrity’ you’ve never heard of until you saw the cover of the magazine.

You may or may not be interested in what happens in the lives of these celebrities, but you cannot ignore the fact that the number of titles dedicated to telling us about the minutiae of their lives which fill the magazine stands is something of a phenomenon. Newspapers and magazines have always been interested in the life of the celeb, and they never shy away from embellishing the story.

In the mid eighties, one tabloid ran a story about a wild party involving Duran Duran. The story breathlessly told us that ‘Simon LeBon was completely naked, apart from his boxer shorts’, which isn’t naked at all really, is it? Needless to say, the headline on the newspaper stands suggested otherwise, which just goes to prove that there might be something in the old adage that the only thing you should believe in the papers is the date on the front cover.

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How Acrylic Stands Help Estate Agents

Wednesday, April 14th, 2010

The position of estate agent is a complex one. These individuals are often regarded with the same amount of distaste and dislike as lawyers and traffic wardens, though each has an essential role in our society.

There are several reasons why estate agents are mistrusted and disliked. One is due to the emotive nature of buying and selling a house – nothing affects us more than our homes and our families. Another is due to the fact that estate agents cannot always be counted on telling the truth as we see it.

But without estate agents the property buying and selling market would be a chaotic place. As someone once said: it’s a nasty job, but someone’s got to do it.

Due to our complex relationship with estate agents, the estate agents need to find other means to communicate with us. That is where acrylic stands come in. Acrylic stands allow for magazine display racks situated outside the premises of an estate agency. The magazine displays contain literature relevant to the housing market in that area and further afield, and serve as the perfect marketing material for the estate agency.

The magazine displays mean that the estate agency can communicate with potential customers without actually interacting with them. Where a member of the general public has to commit to enter the doors of an estate agency, it takes no effort to remove a magazine from the acrylic stand outside their doors and may end in a potential sale.

Typically, the magazine in the magazine displays contain information about properties for sale, activities in the local area, local news, interior design advice and a spotlight on the estate agency who produce it.

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Maximise your selling position

Friday, December 11th, 2009

Using any means to promote your product has got to be the primary aim of any savvy business owner.  There are point of sale displays and magazine stands that are designed to do just that, ensuring that your product is noticed by those all important customers.

If you sell magazines then it stands to reason that well chosen magazine stands that fit with the layout and décor of your store will display them in an attractive and orderly way to best maximise their pull to customers.  Magazines are often designed with eye catching and colourful covers to attract readers to buy them.  If you are unable to display them properly this can be lost and customers can’t find the product they are looking for.

Most magazine stands are portable as well.  This gives you a huge amount of flexibility and the ability to play around with the store layout in order to get the best position.  You can place them in key areas of traffic such as near the doorway or near the till.  In the drier months you could also display some magazines outside to attract passersby.  When you have discounts and in store offers having free standing magazine stands that can be moved to the best spot are invaluable.

You can also adapt the usage of magazine stands.  Perhaps you have brochures you would like to display, for example.  For a variety of options to display your products and marketing materials, speak to us at Tradewind Displays.

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Update your magazine displays

Tuesday, December 8th, 2009

When it comes to displaying magazines the old style of stacking them high on top of each other is no longer going to get you the sales you need.  Your customers will find it hard to find their favourite title if your magazines are displayed in this way, and that means no sales for you.  If your competitor on the other hand uses attractive magazine stands, they will quickly start to lure your customers away.  Customers like well displayed and easily accessible magazines as this allows them to browse at leisure before they pick a title.

If you want to stay ahead of the competition you need to opt for magazine stands to bring awaremness to your magazines.  Magazine stands ensure that magazines are displayed to their best advantage and titles don’t go missing in a pile of paper.  If you look at how some of the top magazine retailers do it, you’ll find they invest in high quality magazine stands to display their wares to the best advantage.  For smaller businesses there are magazine stands to suit that will make the most of the smallest space.

Acrylic stands are popular when displaying magazines and can be purchased in a variety of styles such as wall magazine stands, floor stands and counter top displays.  Stands made from this robust material are shatterproof and easy to keep in tip top condition.  It will complement any in store décor.  At Tradewind Displays we have great range of acrylic and other magazine stands.

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How to display your magazines

Friday, December 4th, 2009

The local newsagent is the hub of the community and will be a strong part of your customer’s life and routine.  Nipping to the corner shop for some milk and a magazine is part of everyday life but shop owners should not be complacent with the aggressive competition of supermarkets and other retail outlets.

To ensure your customers remain loyal, you need to ensure they can quickly and easily find their favourite magazine.  The best way of doing this is to ensure they are well displayed.

When it comes to maximising magazine display areas the best choice is magazine stands which provide an attractive and practical solution to all your display issues.  You can buy magazine stands in a variety of designs and in sizes to suit any size store or layout.  There is a great versatility to the designs of magazine stands available with counter models, multi tier models, free standing display stands and wall mounted designs on offer.

If you have a limited amount of space wall mounted magazine stands can be the perfect choice and have the added advantage that they can be placed at eye level to attract customers.

Freestanding magazine stands can display large amounts of magazines and rotating magazine stands can be a quirky addition to the store.  They all ensure your magazines are attractively displayed and are easily accessible helping you to increase sales.

At Tradewind Displays we have an extensive range of magazine stands on offer to meet all business requirements.

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A newsagent’s top point of sale kit

Tuesday, December 1st, 2009

As a local newsagent, the most important point of sale product will be magazine stands.  Magazine stands ensure that your magazines are presented to customers in an attractive and well-laid out format so that they can browse easily and choose their favourite titles at leisure.  By keeping titles easily accessible and well displayed so customers can find their favourite magazine,  you will see sales rocket with ease.

Magazine stands have the primary goal of displaying your magazine titles in an attractive and pleasing manner that draws in potential buyers and encourages impulse purchases.  There are two main types of magazine stand to choose from.  The first is the free standing kind that can be situated in primary position near to the cash till to attract people who are waiting to pay.  Another popular choice are the wall mounted magazine stands which can save room in a smaller premises.

Within both categories you’ll find differing shapes, sizes and colours to fit with any store lay out.  When trying to choose you need to consider the type of product you wish to display, the size of store and the best position to attract customers.  Design vary offering a wealth of choice from free standing to wall mounted to multi tiered to smaller stands to sit on the counter top.  At Tradewind Displays we have an expansive collection of magazine stands to choose from and will be happy to assist you in making the right choice for your business.

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