One of the greatest debates in fashion media is that of the effect of the fashion industry and related media – the magazines found in magazine stands – on the psyche of the average woman, and the way she perceives her body.
In the early days in women’s magazines, the content of magazine stands served to inspire women. In the 1940s, VOGUE magazine gave women, dispirited from years of war and rationing, the urge to buy the clothes on the pages. If they could not afford them, it inspired them to make their own clothes.
This was the beginning of aspirational magazines on the magazine stands, and it remains the secret to VOGUE today.
But magazines were not just about making women aspire to the things they believed they needed. Over the years, magazines began to take the tone (and role) of a more knowledgeable friend.
This was certainly the case with the launch of teen titles in magazine display stands, where issues that were not usually discussed could be read about between the pages of a monthly glossy. Teenage girls could visit magazine display stands and learn how to pluck their eyebrows and ask a boy out.
As a retailer, it is important to display these iconic, popular sources of entertainment and news in a protective, durable magazine rack. The magazine display racks available from us here at Tradewind are ideal, as they will display an array of magazines – depending on your requirements – in an attractive way; all the while ensuring that they are propped-up and remain in mint condition.