Posts Tagged ‘confectionary displays’

Create a Stunning Display at the Sweet Counter

Thursday, March 25th, 2010

The old fashioned sweet counter is making a comeback in many corner shops. Customers can be enchanted by rows of sweets; both wrapped and unwrapped, displayed in acrylic containers at point of sale. Adults will be swept back to their childhood on a wave of nostalgia and children will delight at the vibrant colours.  From jelly beans to lemon sherbets to liquorice humbugs, you can be sure to attract a constant stream of impulse purchases by displaying sweets at the cash till.

Acrylic stands and containers are undoubtedly the best when it comes to displaying unwrapped sweets, whether you choose to have the display which allows customers to scoop sweets directly or whether you keep them displayed behind the counter. The bright colours of the sweets will attract the customer without any need for brightly coloured point of sale signage. They also offer a hygienic means of storing sweets.

If you want to give customers access to self serve then acrylic can also be used to make scoops. Another idea which keeps the sweets untouched is to display them in acrylic gravity bins. Although your merchandise will speak for itself, you could choose to have acrylic point of sale bins with the product name or your company logo printed on them.

Choose your sweets strategically. What are the all time favourites and what looks the most attractive?  You can then have fun putting together your display, which should be created to beguile and attract children and adults alike.

At Tradewind Displays we can tailor point of sale displays to suit your needs, no matter what type of products you sell.

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Tips for Choosing Display Fixtures

Wednesday, March 24th, 2010

When commissioning your display fixtures, whether for point of sale or throughout the store, there are some areas of consideration you need to cover to ensure you make the best choice:

The first step is to effectively plan your space. This will ensure that you get the best lifetime value for your displays. Thorough space planning will make the difference between point of sale that lasts for many years and one which, after a season, has proved to be too bulky and too inaccessible.

This upfront preparation can take time as you need to consider all your inventory, but it is worth the time commitment. Take into account the weight of your product, also bearing in mind that you will probably showcase several products on one display. Again to be able to display the maximum amount of product, this is essential planning.

When choosing point of sale displays you need to double check the amount of space available and be aware of other store displays that may impact the new display. For example you want to avoid putting a confectionary stand near anything that produces heat as this will damage your stock.

When placing point of sale display stands you need to also be aware of safety elements. Is there enough room for customers to manoeuvre around the displays comfortably? Will a display cause a bottle neck at any point in the store?  Does the display block your view of other parts of the shop?

At Tradewind Displays we have a team of experts who will be happy to guide you on choosing your point of sale display fixtures.

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Assess the Success of your Point of Sale

Tuesday, March 16th, 2010

Once you have set up your point of sale displays, you may think that you can sit back and let them do their work. However this is not so, and now more than ever you need to be vigilant to the effectiveness of the displays you have selected. All store merchandise, such as racking, acrylic stands and even outdoor A boards should all be seen to be earning their keep. You also need to assess whether the stock you have decided to display there is effective.

You need to determine early on whether you have chosen the best stock for your display. This is particularly important when you are choosing to create a display showcasing bulk products. To avoid losing money it is a good idea to trial a small amount of product initially. Depending on the type of store this will tend to be items that are best suited to sitting at point of sale and are small and low cost. People are more likely to impulse purchase whilst waiting to pay.

If you are displaying foodstuffs in acrylic stands, such as sweets, then choose stock that won’t perish quickly. Keep an eye on the inventory so you can quickly assess whether a product line is selling.

Are customers able to access the product easily, and is it positioned in a location that is visible? Look out for instances where customers are struggling to manoeuvre around a display.

At Tradewind Displays we have a full range of point of sale display materials to choose from.

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Make your Sweet Displays Attention Grabbing

Tuesday, March 2nd, 2010

Setting up eye catching point of sale for confectionary and sweets needs to look fun to attract potential customers, but also needs to be profitable for the store.  There’s more to it than simply ordering stock and getting it out on the shop floor.

When looking at where to place point of sale displays, you need to think about two factors:

Where can you accommodate point of sale displays? A confectionary display is usually guaranteed to make a profit but if you have crammed the point of sale into a small space, it can look uninviting and may be difficult for customers to access.

Secondly, from which place will your customers see it best? If you want to attract children to the sweet display then it should be situated next to other items that appeal to them, such as toys. If you have a small point of sale display and want to attract impulse buyers, then on the counter near the cash till is best.

Choosing the best quality containers for holding sweets may sound obvious, but there are many stores that end up with poor point of sale through lack of thought.  You’ll only waste time and money this way. Think about how much space you have to play with. Could you get a large point of sale display or would only small fixtures fit? Are there any special requirements such as shelving for chocolate bars and hooks for bags of confectionary?

At Tradewind Displays we can help with all of your point of sale requirements.

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