Posts Tagged ‘brochure stands and racks’

Promoting Print Media

Thursday, May 27th, 2010

There have been many stories in recent years about how the newspaper and magazine industry is threatened by the internet. While it’s true that more and more people are going online to get their news and other information, there is still a huge demand for printed media. If you are a newsagent, you will want to promote your stock in the most effective way, and one of the best methods of doing this is by using high quality magazine stands and newspaper stands.

These allow your customers to identify their favourite mag or newspaper easily, rather than wading through dozens of different titles until they find the one they are looking for. Tradewind Displays have years of experience when it comes to providing everything a newsagent needs to help to promote their best selling titles, as well of course, as those that don’t sell enough but need to be promoted even harder. If you are in the business of selling newspapers or magazines, have a look at their website and you are sure to find the right kind of promotional aid there. They supply everything from newspaper display stands and magazine display racks, through to pavement signs and A boards.

Incidentally, A boards are one of the most effective ways to advertise a product as passers by see the message from both directions, so make sure you ask the people at Tradewind Displays about them. They can also provide you with brochure stands and brochure racks as well as acrylic stands.

Brochure Racks Can Boost Your Sales

Wednesday, May 19th, 2010

There is a misconception that only newsagents have a need to use magazine stands in their shop, but he truth is that many businesses use magazine display stands to promote themselves and their products. For instance, if you are running a cycle shop which sells top of the range bikes, you’ll know that the brochures which your brands supply to you are more like hefty magazines.

The best way to make sure your customers see these is to use magazine display stands which will ensure that they are easily seen by everyone who comes into your shop. What is the point of having an impressive range of glossy sales material if it is stuck away on a corner of the counter? If you install magazine stands near to your point of sale area, the chances of a customer picking up the brochures are a lot higher than if they are simply stacked up. And of course, once the customers eye has been caught by the brochures on the magazine display racks, this increases the chances of turning a passing interest into a solid sale. Staying with the cycle trade for a moment, the Tour de France is coming up soon, so why not install magazine stands for the cycling periodicals which always sell well during the Tour?

Whatever line of business you are in, Tradewind Displays can help you to maximise the full potential of your sales literature. We stock a wind range of brochure stands and brochure racks, as well as everything you will need from acrylic stands right through to pavement signs.