Posts Tagged ‘brochure stands’

Get Your Business Noticed With The Right Advertising

Thursday, June 24th, 2010

Advertising is an essential component of all business ventures. If you don’t advertise how can you ever hope to attract customers? You need to show potential customers what you’ve got to offer, and luckily you can use several point of sale items to great effect.

Don’t think that point of sale is just a way to sell things, because it can be a great advertising tool as well. Take A boards, for example. They’re the perfect way to show passing customers what they’re missing in your store, whether you’re selling food, clothes, newspapers or anything else.

It’s important that you make an impression if you really want to get noticed, so don’t be afraid to do things a bit differently to attract attention. Use brightly coloured chalks, for example, or get your boards printed with an attractive design.

Don’t forget other areas as well. Brochure stands can also be used to great effect, and they’re not just for the realm of the travel agent. These stands can be used to display any sales literature you might have on offer, as if customers come in to your office or store and have easy access to such information they’re more likely to read and get hooked. The same can be said for counter trays – leave a tray at reception with sales information and look forward to hooking that client.

So, to get your business noticed always have the right advertising, and remember to use any point of sale items you can to your advantage. If you’re looking for such items then make sure to come to us here at Tradewind Displays, and look forward to improving your business.

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Posted in General Display | 7 Comments »

Acrylic Stands Can Help Promote Your Business

Monday, May 17th, 2010

If you are in the retail business, you will want to maximise the advertising of your products in the most effective way possible. One of the best ways to do this is to produce leaflets or a monthly newsletter which promote your latest bargains and other deals for your customers, and more important, your potential customers. Once you have had the magazine or leaflets printed, the chances are you will probably just stack them on the counter near the till, and if you’re lucky they may be noticed by some of your customers.

The problem with doing this is that when things get busy in your shop, the brochures and magazines will get pushed to one side and before you know it, they are hidden from view, which means you have wasted time and money having them printed. You know that this isn’t the best method of promoting your store, so why not think about using brochure holders and magazine display racks?

Here at Tradewind Displays we have a wide variety of magazine and catalogue counter top displays to suit your needs. We have acrylic stands which are ideal for magazines, and brochure holders and brochure stands in a variety of sizes. These magazine stands and brochure racks may also be ordered in a variety of colours to suit you and your business. We have branding options available on all acrylic stands and magazine stands. In short, we have everything you will need to make sure that your message gets across to your customers!

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Posted in Acrylic Stands | No Comments »

How to Maximise your Point of Sale In-Store

Thursday, April 22nd, 2010

Due to the enormous number of shops on the high street and online, there are so many different voices clamouring to be heard by the consumer that there is no wonder that customer loyalty isn’t what it used to be.

Businesses and marketing consultants have found ways around this. Loyalty cards encourage customers to shop at the same place every time in order to be able to collect points.

Special evenings where new products and ranges are unveiled are another way to make customers feel special, and the idea is they will reward the business with their loyalty.

But not everyone wants to commit with to a points card – the application form may seem too much hassle and the thought of extra post and unwanted direct mail is off-putting.

There is another way to pursue a longer-term relationship with your customers, and that begins at the point of sale. An in-house magazine, available free with a purchase or for a small fee otherwise, stacked up in brochure display stands at the point of sale can make the customer feel a sense of belonging – and loyalty.

The magazines in brochure display stands get taken home, and provide the business with a marketing opportunity which the customer actually enjoys in the comfort of their own home.

Relaxing with a cup of tea, the customer can plan their wardrobe, read about celebrities that identify with the brand or consider how they will re-stock their kitchen cupboards. All of this means potential sales for the business, and all because of a magazine unobtrusively placed in the humble – but effective – brochure display stands.

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Using Brochure Racks at Trade Shows

Tuesday, April 20th, 2010

Trade shows are a fantastic opportunity for all businesses – new and established – to increase their exposure, customer base and even credibility.

There are some areas of industry where not being at a trade show suggests that you are not ‘plugged in’, and so to lose out on such an opportunity reflects negatively on the business and its management.

But being at a trade show is hard work. Not just physically – the preparation and long hours can take their toll – but also in terms of standing out amongst the sheer volume of other stands. Often, your competitors will be right next to you, in front of you and all around you. They may have more capital to invest in their stand, and be bigger, brighter and bolder. How do you attract attention and new customers? How can you compete?

Apart from having a range of Hollywood heartthrobs – male and female – to lure people in, humble brochure racks can help.

Having brochure racks at your point of sale means that while your customers are paying for their item they can also pick up your brochure. This means that your relationship with them doesn’t end once they walk away from the point of sale with their item in a bag.

If the brochure is good quality, offers customers information they need and find useful and is presented in an attractive format, they will hold onto it. This means, that through the brochure in brochure racks, they are taking away your branding and contact details – and they have a greater chance of continuing their business relationship with you one they leave the trade show.

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What can magazine stands do for your business?

Friday, July 24th, 2009

Undoubtedly anything that can help sell your product is going to be good for business.  This is where display stands can help.  If you want to get your magazines noticed you need magazine stands.

Magazine stands have the ability to grab the attention of passing traffic, making them stop and take notice.  If your magazine stands are colourful and creative you won’t have a hard time attracting attention.  You have the ability to advertise or display anything you want in anyway you want with display stands that are perfectly suited to your product.

Many our magazine stands are portable too which means you can move them around for maximum effect.  When placed in areas that attract attention, you make people instantly aware of them.  If you want to offer special deals or promote new products, being able to move your stands around is an invaluable advertising tool.

You can place you magazine stands outside your store letting everyone know exactly what it is your shop sells and in the process enticing people to come in to see what else you have on offer.  Basically you can set up your magazine stand anywhere that will attract maximum attention.

Magazine stands are versatile

Magazine stands aren’t only used to display magazines and can be used for other purposes such as a means to display brochures.  This is especially helpful when used as an advertising tool.  Using magazine stands this way has the ability to draw customers as it allow you a means of making literature about your product readily available.

Magazine stands allow you to display your merchandise in a way that allows easy browsing and selection and at Tradewind Displays you will find we can offer wide variety of display solutions to suit your needs.

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Point of sale displays are more than space savers

Friday, July 10th, 2009

Many buying decisions are made at point of purchase.  Retail shoppers are often overwhelmed by product choice yet while waiting in a queue shoppers have the time to scan items which often leads to last minute purchases.  In order to convert your products into sales you need to find a creative way to display products.

Displaying your products in a creative way will help draw shopper’s attention and this is half the battle won.  Tradewind Displays can offer you a host of innovative solutions for displaying your products to their fullest potential.

When effectively and strategically placed our point of sale displays will expose your brands and well exposed brands have the ability to attract attention.  If consumers perceive a brand to be of high value, they will be willing to pay for it.

Point of sale displays are meant to draw attention and make product accessible to shoppers, if they are behind the counter and out of reach they may not work. If you are using point of sale displays to house information brochures, they need to be in areas where consumers can easily pick them up without assistance from store clerks.

Point of sale display options

We can offer you a variety of point of sale display options. Stand alone floor models are available in many different styles and sizes.  Your choice depends on what it is they are being used to display.  We also offer a wide variety of counter point of sale displays which are ideal for displaying items in areas where space is limited.

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Posted in Point of Sale | No Comments »