Posts Tagged ‘Brochure Racks’

Effective Brochure Display

Friday, July 30th, 2010

Many services or brands will greatly benefit from brochure distribution, particularly institutions such as universities. Therefore, for such brands and services, brochure display and distribution is a hugely important aspect of their operation. With this in mind, what makes effective brochure display stands?

The ideal brochure display stands will vary depending on context. An effective outdoor brochure display will be different to an effective indoor brochure display, perhaps one that would be used in an exhibition setting.

In regards to outdoor display, a level of durability is always welcomed. However, portability could just be as useful, as it allows a promoter to disassemble their stand, or bring it indoors if the heavens should open. With this in mind, smaller brochure racks are perhaps more applicable for an outdoor setting.

Such is the range of brochure racks available, that it is fairly easy to create a brochure display that really complements your brand or service, not only facilitating the effective distribution of brochures, but also creating a display environment that has aesthetic value.

For example, carousel style brochure displays are not only an ingenious way to distribute a large number of brochures space-effectively, but they are also aesthetically pleasing, adding an extra level of sophistication to the sales or promotional environment.

At Tradewind, we don’t just offer some fabulous newspaper and magazine stands, but we have everything you need to create the perfect promotional or sales environment, including some great brochure display solutions.

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How to Optimize Point of Sale in an Exhibition Setting

Sunday, July 11th, 2010

An exhibition setting is a uniquely challenging environment, as not only are you in direct competition with other brands interests, but you also have to appeal to your potential consumer base. With this in mind, optimizing the point of sale experience in the exhibition setting is doubly important.

Firstly, it is important to iterate that all exhibition displays will, or at least should, be different, as this is the most simple and effective way to assure your presence at an exhibition. However, there are still some techniques that should be effective across the board:

As exhibition is all about presence, you want to make your exhibition display aesthetically effective. But on a more simple level you should endeavour to make your physical presence as large as possible.

One way to do this is to have extraneous tendrils attached to your stall, which can be in the form of, for example, brochure racks and brochure stands, which will not only create a larger point of sale, but will also give you an increased advertising potential.

On a similar note, you will only gain a person’s attention long enough to make a sale if you give them enough appropriate stimuli, and therefore adding different media, such as brochures or even free gifts in brochure stands, to your display will help you to reach that all important point of sale.

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How to Maximise your Point of Sale In-Store

Thursday, April 22nd, 2010

Due to the enormous number of shops on the high street and online, there are so many different voices clamouring to be heard by the consumer that there is no wonder that customer loyalty isn’t what it used to be.

Businesses and marketing consultants have found ways around this. Loyalty cards encourage customers to shop at the same place every time in order to be able to collect points.

Special evenings where new products and ranges are unveiled are another way to make customers feel special, and the idea is they will reward the business with their loyalty.

But not everyone wants to commit with to a points card – the application form may seem too much hassle and the thought of extra post and unwanted direct mail is off-putting.

There is another way to pursue a longer-term relationship with your customers, and that begins at the point of sale. An in-house magazine, available free with a purchase or for a small fee otherwise, stacked up in brochure display stands at the point of sale can make the customer feel a sense of belonging – and loyalty.

The magazines in brochure display stands get taken home, and provide the business with a marketing opportunity which the customer actually enjoys in the comfort of their own home.

Relaxing with a cup of tea, the customer can plan their wardrobe, read about celebrities that identify with the brand or consider how they will re-stock their kitchen cupboards. All of this means potential sales for the business, and all because of a magazine unobtrusively placed in the humble – but effective – brochure display stands.

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Using Brochure Racks at Trade Shows

Tuesday, April 20th, 2010

Trade shows are a fantastic opportunity for all businesses – new and established – to increase their exposure, customer base and even credibility.

There are some areas of industry where not being at a trade show suggests that you are not ‘plugged in’, and so to lose out on such an opportunity reflects negatively on the business and its management.

But being at a trade show is hard work. Not just physically – the preparation and long hours can take their toll – but also in terms of standing out amongst the sheer volume of other stands. Often, your competitors will be right next to you, in front of you and all around you. They may have more capital to invest in their stand, and be bigger, brighter and bolder. How do you attract attention and new customers? How can you compete?

Apart from having a range of Hollywood heartthrobs – male and female – to lure people in, humble brochure racks can help.

Having brochure racks at your point of sale means that while your customers are paying for their item they can also pick up your brochure. This means that your relationship with them doesn’t end once they walk away from the point of sale with their item in a bag.

If the brochure is good quality, offers customers information they need and find useful and is presented in an attractive format, they will hold onto it. This means, that through the brochure in brochure racks, they are taking away your branding and contact details – and they have a greater chance of continuing their business relationship with you one they leave the trade show.

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Getting in-store Point of Sale right

Thursday, February 18th, 2010

Kitting out your store with high quality point of sale is a must.  The importance of good advertising and promotion materials at the point of purchase should not be underestimated.  From the moment a potential customer sees your shop front there should be signage and point of sale materials all working in synergy to encourage people in over the threshold and convert browsers into customers.

Within the store there is a whole range of point of sale materials that can be employed to create impulse purchasing.  You can use magazine display stands and newspaper display racks to promote the daily papers, use flyer holders and brochure racks to display product information and promotional offers and display stands to promote new product launches.  The possibilities are endless and the benefits significant.

To start with look at the type of point of sale you would like to use and buy display materials on that basis.  It is better to fit materials to the display rather than the other way round.  Take the advice of your supplier also as they have years of experience in the business and can provide you with plenty of useful tips.

Even the point of sale you use for pricing needs some thought.  In addition to that you can inform customers of offers around the store using whiteboards and blackboards, banners, posters and shelf wobblers.  Think about the information you would like to convey and the type of promotional message.

At Tradewind Displays we can help you to set your business up and increase sales.

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