Tradewind Displays Ltd » brochure display stands

Effective Brochure Display

admin — Fri, 30 Jul 2010 13:37:44 +0000

Many services or brands will greatly benefit from brochure distribution, particularly institutions such as universities. Therefore, for such brands and services, brochure display and distribution is a hugely important aspect of their operation. With this in mind, what makes effective brochure display stands?

The ideal brochure display stands will vary depending on context. An effective outdoor brochure display will be different to an effective indoor brochure display, perhaps one that would be used in an exhibition setting.

In regards to outdoor display, a level of durability is always welcomed. However, portability could just be as useful, as it allows a promoter to disassemble their stand, or bring it indoors if the heavens should open. With this in mind, smaller brochure racks are perhaps more applicable for an outdoor setting.

Such is the range of brochure racks available, that it is fairly easy to create a brochure display that really complements your brand or service, not only facilitating the effective distribution of brochures, but also creating a display environment that has aesthetic value.

For example, carousel style brochure displays are not only an ingenious way to distribute a large number of brochures space-effectively, but they are also aesthetically pleasing, adding an extra level of sophistication to the sales or promotional environment.

At Tradewind, we don’t just offer some fabulous newspaper and magazine stands, but we have everything you need to create the perfect promotional or sales environment, including some great brochure display solutions.

How to Optimize Point of Sale in an Exhibition Setting

admin — Sun, 11 Jul 2010 14:43:43 +0000

An exhibition setting is a uniquely challenging environment, as not only are you in direct competition with other brands interests, but you also have to appeal to your potential consumer base. With this in mind, optimizing the point of sale experience in the exhibition setting is doubly important.

Firstly, it is important to iterate that all exhibition displays will, or at least should, be different, as this is the most simple and effective way to assure your presence at an exhibition. However, there are still some techniques that should be effective across the board:

As exhibition is all about presence, you want to make your exhibition display aesthetically effective. But on a more simple level you should endeavour to make your physical presence as large as possible.

One way to do this is to have extraneous tendrils attached to your stall, which can be in the form of, for example, brochure racks and brochure stands, which will not only create a larger point of sale, but will also give you an increased advertising potential.

On a similar note, you will only gain a person’s attention long enough to make a sale if you give them enough appropriate stimuli, and therefore adding different media, such as brochures or even free gifts in brochure stands, to your display will help you to reach that all important point of sale.

Sandwich Boards Are Still Effective

admin — Tue, 11 May 2010 10:25:04 +0000

Since the early 19th century, when tradesmen hoisted them on to their backs to promote their products or skills, sandwich boards have been a regular feature on the streets of Britain. Nowadays they are more likely to be seen advertising two-for-one meals, cheap concert tickets or sun bed centres, but they remain a regular fixture despite the advent of more sophisticated forms of advertising. If you have any doubts about how effective sandwich boards are as an advertising tool, consider the story of the young graduate who found it impossible to find a job, despite having a good degree from Oxford.

After scouring the newspaper displays looking for a job there, he decided that sandwich boards were one way to get himself noticed. He wrote his details on the board, including his qualifications and contact details, and within two days he had landed a job, proving that when it comes to grabbing attention, sandwich boards are just as effective today as they were nearly two hundred years ago.

You may not be interested in using this form of adverting to promote your business, but you’ll know that advertising is essential, especially during the tough economic times we have been through recently.

Tradewind Displays have a wide range of equipment designed to make your product stand out from the crowd. Whatever it is you are selling, they will have be able to help, whether it is A boards, brochure display stands, brochure holders or acrylic stands. And if you were intrigued by that tale of the graduate, they can even supply sandwich boards to help you promote your business.

The Importance Of Point Of Sale Advertising

admin — Wed, 05 May 2010 10:00:44 +0000

If you are in the retail business, you will be well aware of how important it is to get your message across to your customers and potential customers. One of the most effective ways of doing this is using point of sale advertising in your shop, because the customer has to pass through the point of sale area after shopping in your store. It is one area they cannot avoid, which is why you should make the most of the captive audience you have during the time they are making their purchase. Advertising in all forms is important to the retailer, and despite the spread of the internet physical advertising is still a high priority for everyone involved in business.

Think about it for a moment. When you are using the internet and those pop up adverts appear, the chances are that you will click it away without even registering what the advert is trying to sell you. This is one reason why ‘old fashioned’ advertising such as A boards, pavement signs and brochure holders are perhaps more effective than advertising on the internet. So the next time you hear someone saying that the future of advertising in going to be exclusively online, don’t listen to them!

Tradewind Displays can supply everything the retailer needs to get their message across to the public. It doesn’t matter what you are selling, their range of high quality acrylic stands and brochure display stands will help you promote latest offers and great deals to your customers.