Due to the enormous number of shops on the high street and online, there are so many different voices clamouring to be heard by the consumer that there is no wonder that customer loyalty isn’t what it used to be.
Businesses and marketing consultants have found ways around this. Loyalty cards encourage customers to shop at the same place every time in order to be able to collect points.
Special evenings where new products and ranges are unveiled are another way to make customers feel special, and the idea is they will reward the business with their loyalty.
But not everyone wants to commit with to a points card – the application form may seem too much hassle and the thought of extra post and unwanted direct mail is off-putting.
There is another way to pursue a longer-term relationship with your customers, and that begins at the point of sale. An in-house magazine, available free with a purchase or for a small fee otherwise, stacked up in brochure display stands at the point of sale can make the customer feel a sense of belonging – and loyalty.
The magazines in brochure display stands get taken home, and provide the business with a marketing opportunity which the customer actually enjoys in the comfort of their own home.
Relaxing with a cup of tea, the customer can plan their wardrobe, read about celebrities that identify with the brand or consider how they will re-stock their kitchen cupboards. All of this means potential sales for the business, and all because of a magazine unobtrusively placed in the humble – but effective – brochure display stands.