A-Boards | Tradewind Displays Ltd

Posts Tagged ‘A-Boards’

Politics At The Point Of Sale

Monday, May 3rd, 2010

With just a few days to go until the General Election, newsagents are looking forward to a rise in the sales of newspapers and magazines. Research has shown that during the run up to an election people who generally don’t buy a newspaper will purchase one, particularly if they describe themselves as a floating voter. The reasons that newspaper sales increase is an easy one to understand.

We’ve all seen and heard the various politicians telling us that they have the answers to putting things right in Britain at putting us at the forefront of world affairs, but it’s easy to get confused by the blizzard of statistics and facts which are hurled at us on an hourly basis. That is why the newspaper stands empty a lot faster than usual as voters turn to the experts who are writing for the papers to unravel the statistics for them and help them make their choice on the day of the election.

If you are a newsagent now is a good time to prepare yourself for this expected rise in business. Make sure that your magazine stands and newspaper displays are in good condition and that the branding on the front relates to the paper inside that newspaper display racks. If you feel that your newspaper displays are looking a little tired and worn, it’s not too late to order new newspaper display stands from Tradewind Displays. You can buy just about everything you need for your newsagent direct from their website, including acrylic stands and A boards.

Tags: A-Boards, Acrylic Stands, Magazine Stands, newspaper displays, Newspaper Stands
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Do the General Public find Pavement Signs tacky?

Thursday, April 29th, 2010

Advertising on the street is a tricky business. On the one hand you’ve got the fruit and vegetable sellers shouting, and the general public don’t seem to find that off-putting.

Yet, not many people like to see a teenager march up and down the side of a busy road wearing a sandwich board advertising a local business. You might find that this practice could make people go out of their way to avoid a business that advertised in this manner.

Equally, the handing out of useless leaflets to advertise a newly opened business only means more wasted paper, more recycling and more carbon.

So what is left for businesses that want to advertise?

A-board and pavement signs are the perfect solution. They are only tacky if their content and style is tacky. Go for natural materials over plastic – but remember that your A-board will be outside in all weathers so go for something hardy.

Make it clear what your business is, and use a style that suits your business. A casual design and tone won’t suit a fancy restaurant, but if you are a relaxed cafe, don’t make yourself sound too informal – you need to adopt the right balance.

The best way to market yourself through pavement signs is to pay attention to the ones around you as you walk though your town centre. Which ones do you like and why? Which ones don’t you like?

Think about what message you need to put across, combine that with what you have learnt and you should have the perfect pavement sign.

Tags: A-Boards, outdoor marketing, pavement signs, sandwich boards
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Why you Need an A-Board if you Run a Catering Business

Tuesday, April 27th, 2010

Running a catering business looks like fun, but the reality is very different. The reality involves long hours, problems with staff and suppliers, an unpredictable market and the general public.

Reality television and its obsession with restaurants mean that every Tom, Dick and Harry thinks they know how to run a business. Cooking programmes don’t help much, either. Thanks to Jami and Nigella et al, it is likely that most of your customers secretly think they could cook your food better than you.

Despite – or maybe because of – the recent economic shake-up purging the streets of sub-standard businesses, competition in the hospitality industry is still fierce. This means that your establishment and your food have to be a cut above the best.

Marketing yourself doesn’t have to happen through the pages of your local paper (no one trusts those ‘reviews’ either). It can begin before people even enter your business, before they even reach the front door – it can begin on the street.

Using an A-board to advertise your business and your menu is a well-known and effective marketing tool. The perfect A-board would be a blackwashed sandwich board, written beautifully in chalk and displayed in the right spot.

Make sure the information on your sandwich board is correct, if you are advertising something other than food (and even then, get the menu and the prices right, or you risk not being taken seriously the loss of confidence in your business). Spell things properly!

And finally, think carefully about the image you want to give across, and use the sandwich board and the things you put on there to achieve this.

Tags: A-Boards, outdoor advertising, Point of Sale, sandwich boards
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Assess the Success of your Point of Sale

Tuesday, March 16th, 2010

Once you have set up your point of sale displays, you may think that you can sit back and let them do their work. However this is not so, and now more than ever you need to be vigilant to the effectiveness of the displays you have selected. All store merchandise, such as racking, acrylic stands and even outdoor A boards should all be seen to be earning their keep. You also need to assess whether the stock you have decided to display there is effective.

You need to determine early on whether you have chosen the best stock for your display. This is particularly important when you are choosing to create a display showcasing bulk products. To avoid losing money it is a good idea to trial a small amount of product initially. Depending on the type of store this will tend to be items that are best suited to sitting at point of sale and are small and low cost. People are more likely to impulse purchase whilst waiting to pay.

If you are displaying foodstuffs in acrylic stands, such as sweets, then choose stock that won’t perish quickly. Keep an eye on the inventory so you can quickly assess whether a product line is selling.

Are customers able to access the product easily, and is it positioned in a location that is visible? Look out for instances where customers are struggling to manoeuvre around a display.

At Tradewind Displays we have a full range of point of sale display materials to choose from.

Tags: A-Boards, Acrylic Stands, confectionary displays, Point of Sale, shop displays
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Don’t forget the front of store for Point of Sale

Thursday, February 25th, 2010

Every shop manager will know that point of sale materials are critical to encouraging impulse purchases made within the retail sector. While customer stands to pay for their shopping or are standing in a reception area it is a key time for them to view advertising material, complete competition forms, make an impulse purchase or find out about new products.

For this reason point of sale signage is extremely important and can significantly contribute towards increasing sales. It is also much easier to up sell a customer at the point of purchase using attractive sales materials than without.

Point of sale also relates to the retail signs used on the front of a store to attract customers inside. This can include any number of banner flags, A boards, frame signs, sale signs and lighting – in fact any signage that is attractive and eye catching will all positively help. If you own a corner store, a small boutique or food outlet this is an important part of the promotional kit required to promote your business to passing trade. Your goal is to give passersby a reason to come into your shop.

Many of the most popular designs for outdoor signage are the A boards. There are different reasons for choosing each one. A boards can be updated on a regular basis to show the day’s special or seasonal bargain. You can choose from blackboard types, those with magnetic backings or those with wire mesh to hold posters.

At Tradewind Displays we have a range of point of sale and A boards to choose from.

Tags: A-Boards, Point of Sale, point of sale displays, point of sale stands
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Choosing the best A-Boards for you

Tuesday, February 23rd, 2010

A-boards are well used within the retail sector and the world of advertising. These distinctive displays have earned their name due to the A shape that the frame of the board makes. The four legs of an A board frame join together to a point which looks like a triangular A shape. For extra support some A boards have a bar that joins the legs.

Their popularity comes from their simplicity and versatility. Due to the design they can be transported easily and folded away flat to be stored. You can buy A-boards in a variety of materials most of which are lightweight and easy to carry. Materials available are wood, metals, plastics – all have differing costs and levels of durability so you need to think carefully about how you will use your A boards before you choose one.

Wooden A-boards are not great for outdoor use due to the rainy climate however they are a popular choice with garden centres and cafés where wood complements the décor and theme of the outlet. If you want to use a wooden A board outside they are simple to fold down and whisk inside when needed.

Metal A-boards are premium point of sale models and are well suited to the outdoors due to their durability. You can use them to display a poster which can be covered by a Perspex sheet to protect it. You can display all manner of information effectively and attractively with A-boards.

Here at Tradewind Displays we have a great selection of A-boards to choose from.

Tags: A-Boards, Point of Sale, point of sale displays, point of sale stands
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Don’t overlook A Boards

Tuesday, February 16th, 2010

Understanding how to market your business may come as second nature to you but many companies struggle to choose the right point of sale equipment. One type of point of sale that can be overlooked is A boards. They offer a great means to advertise and promote the store to passing trade and there is a wide selection of A boards available to meet every business need.

If you are new to A boards, these are effective pavement signs that can be seen on the local high street promoting stores and letting customers know what is available in the nearby shop. You’ll find a wide range to choose from depending on your business requirements. The basic model is an A board with wire mesh across the front which allows you to attach a poster detailing your promotions and in store buys.

Another classic pavement sign, or A board style is the traditional blackboard format. These are great for updating daily with new offers and information about products. You can customise them to your own style and image and highlight promotions that may otherwise go unnoticed by passersby. You can use both sides of the A board to catch both directions of traffic.

To really catch the attention of potential customers A boards that revolve and spin can be very eye catching. If pavement space is an issue there are A boards that can be mounted to the front of the store also.

At Tradewind Displays we have a wide range of point of sale and A boards to choose from.

Tags: A-Boards, pavement signs, Point of Sale, point of sale displays
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Use Point Of Sale To Re-brand

Monday, January 25th, 2010

In the current economic environment you need to ensure that you are using all possible means to attract customers to your store and maximise sales. Your sales and marketing plan must include a budget to cover point of sale items and display items such as outdoor acrylic stands. These items are essential to ensuring that customers are aware of what is being offered in the store and are an effective means of branding and communicating your messages to customers.

If you are looking to re-brand your store then the careful choice of point of sale items can help to re-enforce the change. Great displays can be branded with your company colour and logo to complement the rest of the store and create a consistent and effective marketing message. If you are not sure where to start with a re-branding exercise take time to think about the message you want to convey to customers. If you are a local store consider whether you want to position yourself as the hub of the community or an alternative to the big supermarkets. Depending on your message you can choose appropriate pavement signs and colours to create the image you desire. Vibrant colours can often communicate bargains and convenience, whereas cooler colours will communicate a more professional and ‘up market’ image.

Point of sale displays can then be adapted to suit your brand and store layout. There are point of sale items to suit most products and where there is a gap you can commission a custom-made design cost effectively. At Tradewind Displays, we can help you with all your point of sale requirements and sandwich boards.

Tags: A-Boards, Acrylic Stands, Magazine Stands, Newspaper Stands, Point of Sale
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Grab The Shoppers With A Boards

Friday, January 22nd, 2010

In the hustle and bustle of sales you want to capture as much passing trade as possible. If you have a store or business on a local high street then using outdoor acrylic stands can create a striking and attractive display to pull customers inside the store.

A cost effective and simple way of promoting the store is to use A boards which can be used to display in store offers, or if you are a newsagents, to highlight the breaking news so that people come in store to buy their favourite papers. A boards are available in the traditional wire mesh format and can be placed in a prominent position outside the store so that customers cannot miss your message. In the hurly burly of the festive season stores can be missed so by pinpointing your position and communicating what you are offering in store you can maximise your sales from passing traffic.

If the traditional A boards are not appropriate you can also find wall mounted models to ensure they stay where you place them and are again prominent outside your store. These pavement signs are robust and can stand the rigours of the elements making them a good investment for your store. If you are looking for something different then there are A boards that spin also.

Here at Tradewind Displays we have a wide range of sandwich boards and outdoor acrylic stands that will suit most businesses. With our years of experience we will be happy to help you make the best choice.

Tags: A-Boards, Acrylic Stands, Magazine Stands, Newspaper Stands, Point of Sale
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Take A Leaf Out Of A Service Station’s Book

Wednesday, January 20th, 2010

Service stations use point of sale items very effectively and by visiting some you can glean ideas that will help your store also. The nature of service stations is that most people’s primary aim in going there is to buy fuel. However, to increase revenue it is extremely important for these businesses to offer and promote other items such as sandwiches, confectionery and milk. They are those essential items that we often run out of. However, people still have to be persuaded to take time to stay in the service station to buy other items as we are often in a rush.

Point of sale displays are often best utilised in the areas where people are likely to queue. Service stations are busy and there will often be several people waiting to pay. During this time it is an opportunity to attract people to buy other items. The confectionary display is often very prominent as these are items that are very attractive to travellers on their journeys. Point of sale displays are used to present chocolate bars to customers in an attractive way so that all the favourites are in prime position. If people haven’t had the intention of buying a chocolate bar they are often persuaded by the attractive displays.

The ends of aisles are also great positions for point of sale displays and magazine display racks. Again, they are often well positioned for queuing customers to view and grab a purchase as they wait to pay.

At Tradewind Displays we can help you to find the best point of sale solutions and sandwich boards for your business.