Since the early 19th century, when tradesmen hoisted them on to their backs to promote their products or skills, sandwich boards have been a regular feature on the streets of Britain. Nowadays they are more likely to be seen advertising two-for-one meals, cheap concert tickets or sun bed centres, but they remain a regular fixture despite the advent of more sophisticated forms of advertising. If you have any doubts about how effective sandwich boards are as an advertising tool, consider the story of the young graduate who found it impossible to find a job, despite having a good degree from Oxford.
After scouring the newspaper displays looking for a job there, he decided that sandwich boards were one way to get himself noticed. He wrote his details on the board, including his qualifications and contact details, and within two days he had landed a job, proving that when it comes to grabbing attention, sandwich boards are just as effective today as they were nearly two hundred years ago.
You may not be interested in using this form of adverting to promote your business, but you’ll know that advertising is essential, especially during the tough economic times we have been through recently.
Tradewind Displays have a wide range of equipment designed to make your product stand out from the crowd. Whatever it is you are selling, they will have be able to help, whether it is A boards, brochure display stands, brochure holders or acrylic stands. And if you were intrigued by that tale of the graduate, they can even supply sandwich boards to help you promote your business.
Tags: A-Boards, Acrylic Stands, brochure display stands, newspaper racks, sandwich boards