When commissioning your display fixtures, whether for point of sale or throughout the store, there are some areas of consideration you need to cover to ensure you make the best choice:
The first step is to effectively plan your space. This will ensure that you get the best lifetime value for your displays. Thorough space planning will make the difference between point of sale that lasts for many years and one which, after a season, has proved to be too bulky and too inaccessible.
This upfront preparation can take time as you need to consider all your inventory, but it is worth the time commitment. Take into account the weight of your product, also bearing in mind that you will probably showcase several products on one display. Again to be able to display the maximum amount of product, this is essential planning.
When choosing point of sale displays you need to double check the amount of space available and be aware of other store displays that may impact the new display. For example you want to avoid putting a confectionary stand near anything that produces heat as this will damage your stock.
When placing point of sale display stands you need to also be aware of safety elements. Is there enough room for customers to manoeuvre around the displays comfortably? Will a display cause a bottle neck at any point in the store? Does the display block your view of other parts of the shop?
At Tradewind Displays we have a team of experts who will be happy to guide you on choosing your point of sale display fixtures.
Tags: confectionary displays, Point of Sale, point of sale displays, point of sale stands, shop displays