Goodwill is essential to maintain relationships in any community. Perhaps you are already a member of the local trade council, or have a relationship with schools or community centres in the locality. Becoming more active in community events is a good way of raising your profile, expanding your business and attracting new customers for any small or medium sized enterprise.
Make a point of having a visible presence in local fêtes, festivals, carnivals and other community events. Sometimes being the ‘generous donor’ of a raffle prize, and being described so on page six of the carnival programme is simply not good enough. There are a number of ways in which your business can have much more impact.
Take a stand in fêtes and festivals by having a portable promotion stand, branded with your company details and staffed by people wearing a company T-shirt. Run a competition with a nice prize – but be sneaky! Ask a question which can only be answered if people read the information sheet provided on your stand in a branded foamex box! Make them post the answer in a branded post box. All the time, you are exposing them to your marketing message. Even if there is only one winner of a major prize, you can give everybody an inexpensive giveaway, like a pen or keyring, again branded with your details.
Tradewind Displays can provide a range of portable, weatherproof, promotion stands, postboxes and Foamex boxes, all branded with your business logo or details of special offers and discounts you may be running. We also offer newspaper stands, magazine stands, A boards and other acrylic stands.
Tags: Acrylic Stands, Magazine Stands, Newspaper Stands, Point of Sale
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