A gift shop will make the most impact with displays at point of sale. This is the selling area in the direct vicinity of the cash till. As impulse purchases play such a vital role in the survival of gift shops, it is essential to ensure point of sale displays are effective.
What types of merchandise should you use in point of sale displays? In addition to this how should they be displayed in the first place?
Here are some ideas:
Novelty Toys
A selection of novelty toys are always guaranteed to appeal to the customer in a gift shop. They look great in point of sale displays and, as they are small in size, are quick and easy for customers to grab on their way to the check out. They appeal to all ages of children and adults. You can opt for children’s toys as playthings or also display a range of toys designed as stress relievers for adults.
You can create point of sale displays in either freestanding racks or, if the cash till is against a wall, there can be huge benefit in creating a wall display leaving the countertop open for other displays.
Gift Cards
Traditionally cards are displayed on large wall displays or freestanding shelf units. However, if you are specialising in certain types of gift card or you want to draw attention to certain brands of card, you can create a point of sale display.
At Tradewind Displays we can assist you in selecting the best point of sale for your business.
Tags: gift shop displays, Point of Sale, point of sale displays, shop displays