To achieve success with your business you need to fully utilise point of sale equipment. In challenging markets and a slow economy, it’s time you start looking to promote your in-store offers and discounts effectively.
Due to the recession, studies have shown that the buying behaviour of shoppers is changing. Customers take longer to research their purchases and longer to weigh up the best deal. Many ‘shop hop’, searching out the best offers. In order to stand out from the crowd retailers must make sure shoppers know about their offers from the instant they walk into the store.
It’s time to get back to basics by using traditional methods of promotion such as point of sale. Good, effective point of sale builds brand awareness, utilises space more effectively and ultimately will persuade customers to cross-sell and impulse buy. Of all the sectors, this equates most to FMCG markets as products in this sector are deemed low risk or low cost. As in this sector, customers take less time to make a buying decision. This is point of sale is at its most effective.
The positioning of the point of sale is of equal importance to the special offer. There needs to be fluidity and consistency of point of sale. The offer should be promoted from the instant the customer walks through the door, whether using ceiling danglers or poster holders at the main entrance to show cards, shelf talkers and merchandising strips on the aisles. The checkout should not be forgotten. Here you can use dump bins and window displays are an opportunity not to be missed for promotions to lure browsers in store.
For more expert advice on setting up your point of sale contact us at Tradewind Displays today where we have a wide range of point of sale material to suit any campaign.
Tags: A-Boards, Acrylic Stands, Magazine Stands, Newspaper Stands, Point of Sale