If you are a newsagent you will be aware of the age-old dilemma when selling magazines and newspapers. No matter how neatly you stack them they will eventually become dishevelled and untidy. If magazines or newspapers get disordered in this way then certain titles can get lost in a mass of others. If a customer comes in looking for his or her favourite then they will be quick to walk away if they can’t see it within a few seconds of scanning the display. If you want to sell products you need to make sure customers can see them.
Using branded newspaper stands and magazine stands in your store is a fantastic way of ensuring the publications stay orderly andare displayed in an attractive and pleasing manner. You can use several magazine stands to split titles into categories, again making it quick and easy for customers find their usual magazine. You’ll also ensure magazine and newspapers stay crisp and avoid dog eared pages which will again put the customer off from buying. If you are trying to boost last minute purchase decisions you can even use a counter top design which will display your magazines in a prominent position.
Outdoor newspaper stands or the use of A boards displaying details of the latest news can do a lot to attract passersby. If you brand the newspaper stands you can quickly and easily raise brand awareness of the store. Speak to us at Tradewind Displays to find out more about branded point of sale products and display stands.
Tags: A-Boards, Magazine Stands, Newspaper Stands, Point of Sale