On average, around 60 per cent of purchase decisions are made at point of sale. In today’s competitive markets customers have a huge amount of choice, and in order to convert sales, retailers have to get creative with point of sale displays.
There are several benefits to retailers who invest in point of sale:
- Point of sale displays influence buying decisions dramatically. Customers are likely to be drawn to a well displayed and promoted brand and will be more willing to pay a premium for it.
- Point of sale can increase the sale potential of products and also encourage impulse purchasing. You can also increase the bottom line profits.
- Point of sale educates customers. By informing your customers about the benefits of a product they will recognise a need for the item.
- Point of sale branding should be uniform. You can use custom made point of sale displays to create a consistent brand message.
The three main types of point of sale displays are:
- Floor stands – these are freestanding displays and can be purchased in many forms depending on the product. There are heavy duty stands designed to hold heavy weight products to lightweight spinning magazine stands.
- Counter displays – these are found at the cash till and can be a great way of encouraging impulse purchasing. They are excellent for displaying products within a small space.
- Point of sale signage – this is an equally important part of in-store advertising. Logos, graphics and product signage are all essential when making a product stand out.
At Tradewind Displays we are specialists in point of sale displays.
Tags: Point of Sale, point of sale displays, point of sale stands, shop displays