The local newsagents are often the hub of the local community. They provide people with up to date and immediate access to daily news and information, and also offer convenience items. These retailers are often the backbone of the local community and remain throughout a challenging and competitive market. They are an important fixture that the larger supermarkets have failed to wipe out.
When working with a limited marketing budget, how can these businesses optimise their marketing efforts? The most important piece of marketing kit is, of course, newspaper stands. There are a variety of styles and sizes of newspaper stands available to fit with any shop scheme. They are hugely important for displaying newspapers to customers and providing shoppers easy access to their favourite paper or magazine.
In order to keep people aware of the store, it is useful to send out flyers from time to time. You can announce the introduction of new magazine titles, discounts or special in-store promotions. You can get flyers printed for a reasonably low cost.
Posters and A boards are a great way of promoting the store and as most footfall can be attracted in off the street, A boards can be a great way to display them outside the store.
Your point of sale material is also an opportunity to market the store and encourage those nipping in for their Sunday paper to buy more. You might promote cooked breakfast items on a Sunday and offer discounts with their paper.
There are many low cost ways of marketing your business. For more ideas and advice, contact us at Tradewind Displays.
Tags: A-Boards, Acrylic Stands, Magazine Stands, Newspaper Stands, Point of Sale