Affordable point of sale marketing

If you are going to the trouble of marketing new products or services, events, special offers or redeemable vouchers, why leave the display of these to chance? Dumping piles of leaflets or cards in hotel foyers, piling them on shop counters or pub entrances does not guarantee that potential customers will pick up your well thought out and exquisitely designed material. What you really need is something that will hold your material neatly whilst keeping it in tip-top condition and attracting the attention of potential customers. Also, when your material proves so popular that it ‘flies out’, you need to be able to see quickly that more is needed.

Cardboard counter trays are an affordable and innovative solution to an age old marketing problem. Branded with your business details, they look great, are designed to stand on counters (where they are much more likely to be seen) and allow potential customers to get at the information easily and quickly at the point of sale.  They stand upright, so they do not take up a great deal of space and are thus popular with retailers. It is easy to see when they are running low on point of sale material and can be quickly topped up.

Tradewind Displays provide point of sale materials and display stands such as magazine stands and A boards that are affordable and great value for money.  If you have special size requirements, units can even be manufactured for your specific needs. Make sure your special offer ends up in a customer’s hand and not crumpled on the floor.

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3 Responses to “Affordable point of sale marketing”

  1. [...] to shoppers, if they are behind the counter and out of reach they may not work. If you are using point of sale displays to house information brochures, they need to be in areas where consumers can easily pick [...]

  2. [...] to maximise every available piece of space you can and this is where well designed and attractive point of sales displays can [...]

  3. [...] point of sale displays can help to solve your short term hurdles.  Promoting your products at point of sale areas is not as durable as the results you may get from advertising, and this is where display is so [...]

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