Archive for the ‘Newspaper Stands’ Category

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Newspaper Displays – key types

Friday, July 23rd, 2010

Superficially, newspaper display is a fairly simple matter. However, if you really want your newspaper displays to be optimized, then you will need to carefully consider the kind of display, and the method of display, that will afford you the best kind of vendor customer interaction.

The ideal style of newspaper stands for your specific requirement will hinge on a variety of factors: do you value space saving methods of display over methods that facilitate advertising? The answer to this will of course depend on your particular circumstance, and the nature of your stall/kiosks.

Multi-tier Display

If you have the space available, multi-tier newspaper display stands are a hugely effective way, not only to facilitate the sale of newspapers, but also to advertise their presence to potential customers. Of course, as they are free standing they will require a considerable amount of floor space, and would not be quite as effective for modest stalls.

Other Solutions

At Tradewind, as well as highly effective newspaper display stands, we also stock a wide variety of other newspaper display solutions, to suit a wide range of applications. For example, if newspapers are your only product then street seller stands are the ideal compact outdoor solution.

Or perhaps you want a thoroughly modern, yet highly affordable, solution for your newspaper display stands? In which case moulded stands are a great alternative to traditional wire or metal displays.

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Newspaper and Magazine Stands – How Do they Differ?

Tuesday, July 20th, 2010

Obviously, newspaper and magazine display are similar disciplines, but they are not exactly the same. Only through consideration of the key features of magazines and displays will you be able to create the perfect magazine or newspaper displays.

Firstly, newspapers are often a lot larger than magazines (though not always), and therefore newspaper stands should be able to accommodate larger media, and will obviously be larger than magazine stands. The larger size of newspapers means that a newspaper rack will have a considerably greater impact than magazine display racks, and therefore needs less newspapers than magazines on a rack.

Although magazines are often much more vibrant in colour than newspapers, this does not necessarily mean that they are much better at grabbing a consumer’s attention. Instead, there is often such a large diversity of magazines on magazine display racks that their visual impact is confused.

Essentially, therefore, newspapers have much more advertising potential than magazines. This is not only due to their larger size and simplicity, however; the fact that customers will have an awareness of newspaper brands, and are much more likely to buy certain ones when it comes to newspapers.

In conclusion, despite newspapers and magazines being relatively similar kinds of print media, it does not necessarily follow that their modes of display and advertising potential should be similar. In fact, it might be said that a newspaper is a much more effective advertising product than a magazine.

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Read All About It

Friday, July 2nd, 2010

Although there is a sea-change in how we get our news – with many of us now getting that news-fix online, either via search engine’s home news pages, or by digital versions of the market leading publications –  more traditional hardcopy newspapers are still hugely popular. For newspaper vendors, therefore, their place on the high street seems well assured. Yet if they really want to connect with their customers, as they adapt to ever faster lifestyles, then it is crucial that they learn to optimize their newspaper stands – which is essentially point of sale.

With this in mind, effective newspaper display stands should not only present the product (i.e the newspaper) in an effective way, but it should also serve as an advertising function. On the one hand, it should grant the customer easy access to the product, and on the other, it should advertise to potential customers.

The most effective newspaper display stands will depend largely on your particular products/product. For example, if you stock a variety of newspapers, then you’ll want a stand that clearly presents each issue, without looking cluttered. With this in mind, triple multi-tier stands would be ideal, as it allows vendors to dedicate a different tier to a different magazine or paper.

Newspapers are highly unique products, as they also have a self-advertising function, as  many customers peruse the headlines before deciding to purchase. This is exactly why newspapers are displayed on stands, as it allows for easy visual access and physical access when the customer commits to buy.

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Finding The Right Newspaper Displays For Your Budget

Thursday, June 17th, 2010

If you run a newsagent, or in fact any other store that sells newspapers, then newspaper stands could well be one of your primary retail tools. It’s essential that you’ve got the right ones to meet your needs and to suit your customers, but you also need to find the right ones for your budget.

This shouldn’t pose too much of a problem, because there are plenty of newspaper stands available to suit all requirements. But, if you’re looking for ones to suit your budget you’ll have to consider a number of important points, the first of which being the size of your store. Smaller stores will require smaller newspaper displays, allowing you to save money already.

You should also consider whether you’re looking for acrylic stands or wire rack options. Wire news racks tend to be cheaper than acrylic versions so they could be worth thinking about, although again they’re more suited to smaller stores that don’t stock such a wide variety of publications.

Acrylic stands have the advantage of being able to hold several different titles and being relatively maintenance free, and although they tend to be more expensive there are always deals to be found. It all comes down to finding the right supplier, and if you’re looking for the best then come to us here at Tradewind Displays.

Here at Tradewind we have a great selection of newspaper displays including acrylic and rack options, so whatever you’re after we’ll be able to accommodate. We can also offer fantastic prices on all of our products, so if you need stands that suit your budget then make sure to come to us.

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How To Use Newspaper Stands To Your Advantage

Tuesday, June 1st, 2010

In the world of retail, it’s essential that you draw in customers and get those sales if you want to stand any hope of turning a profit. Having everything on display is vital, particularly when it comes to newspapers and magazines, and luckily there are plenty of ways that you can use newspaper stands to your advantage.

The first point to remember is to have your stands where customers can get easy access to them. They need to be visible as soon as your customers walk in, and the papers need to be carefully arranged so that every title is clearly visible. Customers don’t want to waste time rummaging through numerous publications, as they’ll be less inclined to buy from you again.

If you’ve got a relatively small store, then consider investing in wall-hanging newspaper displays to really maximise your space. These often come in a rack design making everything clearly visible, but for larger stores it’s often preferable to go for tiered options so customers can easily see what’s on offer.

Remember the material that your stands are to be made out of as well, with acrylic stands being especially popular. These are easy to keep clean, are versatile yet are also very minimalist in design, meaning that they don’t detract from the publications they’re holding.

As you can see, there are plenty of ways you can use newspaper display stands to your advantage. Above all you need to make sure that they can easily show customers what’s on offer and should always be used to maximise your space and you sales, and if you’re looking to invest in some new ones make sure to come to us here at Tradewind Displays.

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Promoting Print Media

Thursday, May 27th, 2010

There have been many stories in recent years about how the newspaper and magazine industry is threatened by the internet. While it’s true that more and more people are going online to get their news and other information, there is still a huge demand for printed media. If you are a newsagent, you will want to promote your stock in the most effective way, and one of the best methods of doing this is by using high quality magazine stands and newspaper stands.

These allow your customers to identify their favourite mag or newspaper easily, rather than wading through dozens of different titles until they find the one they are looking for. Tradewind Displays have years of experience when it comes to providing everything a newsagent needs to help to promote their best selling titles, as well of course, as those that don’t sell enough but need to be promoted even harder. If you are in the business of selling newspapers or magazines, have a look at their website and you are sure to find the right kind of promotional aid there. They supply everything from newspaper display stands and magazine display racks, through to pavement signs and A boards.

Incidentally, A boards are one of the most effective ways to advertise a product as passers by see the message from both directions, so make sure you ask the people at Tradewind Displays about them. They can also provide you with brochure stands and brochure racks as well as acrylic stands.

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Bright And Modern Newspaper Kiosk

Tuesday, May 25th, 2010

If you have an image of a newspaper kiosk, it is probably one which suggests a run down shabby looking structure. This is how the average newspaper kiosk used to appear, but these days the publishers of newspapers want to show that they have moved with the times, and one of the ways of doing this is to sell their titles from bright and shiny kiosks. This is just one way that publishers are trying to sell papers.

You’ve probably noticed a whole new wave of newspaper stands and magazine stands in your local shops, all of them branded with the title of the paper to make sure that it stands out. After an initial reluctance to face facts about the rise of the internet and its effect on newspaper sales, just about every publisher in the UK has had to think long and hard about how they promote their titles. Metro came up with a great idea of distributing their papers free on trains and buses, so all they had to do was make sure that newspaper display racks on the trains and buses were full of their papers each morning.

Other publishers have invested heavily in television and radio advertising, but it appears that the best way to promote a paper is by pushing it at the point of sale within a shop. If you are a newsagent and want to find out more about branded acrylic stands and newspaper display stands visit www.trade-wind.co.uk where you will find some great ideas, including the modern newspaper kiosk.

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It’s Not All Gloom And Doom For Newspapers

Friday, May 7th, 2010

It’s impossible to deny that the internet has had an effect on the papers which you see in newspaper stands. The newspaper industry has had to cut jobs and make other radical changes as it faces up to the challenge thrown at it by the internet. But despite this, it’s not all doom and gloom in the offices where the papers are produced before they arrive in newspaper display racks.

One of the areas we are seeing a resurgence is in locally owned and produced papers. Have a look at the newspaper kiosk and you are likely to see a new title which focuses purely on what’s happening in your immediate area. Many media experts believe that this is how newspapers will survive. Even though the national titles may be sold online, the local press will continue to thrive as they are targeting a different audience.

The same media experts believe that there will always be a place for a local newspaper to make an impact on readers, so it will be a long time before newspaper stands disappear from the high street shops. One eminent professor of journalism studies in the United States has gone on record as saying that the year 2043 is when we will see the last newspaper kiosk selling papers. If this is a correct analysis, this means we still have more than thirty years before papers disappear from newspaper display stands. Until then, newspaper stands will remain an important tool for selling papers and magazines.

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Politics At The Point Of Sale

Monday, May 3rd, 2010

With just a few days to go until the General Election, newsagents are looking forward to a rise in the sales of newspapers and magazines. Research has shown that during the run up to an election people who generally don’t buy a newspaper will purchase one, particularly if they describe themselves as a floating voter. The reasons that newspaper sales increase is an easy one to understand.

We’ve all seen and heard the various politicians telling us that they have the answers to putting things right in Britain at putting us at the forefront of world affairs, but it’s easy to get confused by the blizzard of statistics and facts which are hurled at us on an hourly basis. That is why the newspaper stands empty a lot faster than usual as voters turn to the experts who are writing for the papers to unravel the statistics for them and help them make their choice on the day of the election.

If you are a newsagent now is a good time to prepare yourself for this expected rise in business. Make sure that your magazine stands and newspaper displays are in good condition and that the branding on the front relates to the paper inside that newspaper display racks. If you feel that your newspaper displays are looking a little tired and worn, it’s not too late to order new newspaper display stands from Tradewind Displays. You can buy just about everything you need for your newsagent direct from their website, including acrylic stands and A boards.

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What is the Power of Newspapers in Newspaper Display Racks?

Wednesday, April 7th, 2010

The media is regarded as the best thing to hit modern culture, as well as the cause of all society’s ills.

Television, radio, broadcast and print journalism as well as the internet are all different forms of media, and it may be a mistake to group them together when examining the benefits and drawbacks of it.

The power contained within newspaper display racks has lessened over recent years due to the rise of the internet, and the ‘dumbing down’ of popular culture. Where newspapers on newspaper stands used to be the first stop for commuters, now they can get the information they need, for free, via their mobile phones, laptops and BlackBerrys.

Many see the digital age as heralding the end of print media. However, the newspapers are fighting back; ensuring that their presence is maintained in the newspaper stands but also on the web.

When the general public are looking for somewhere to place the blame for violence and abuse within our society, they cannot look to newspaper display racks. For here, with the exception of certain right-wing pamphlets and the tabloids (and the sleazy content and questionable photography seems mild compared to the content available on the web), there is little material that encourages violence or depravity.

If you work in a supermarket or a newsagents, you will be well aware of how battered the newspaper display stands can become. The popularity, affordability and portable nature of this news source makes them a must-have for most shoppers, so it is important to purchase stands that are as durable as they are aesthetic.

Browse the Tradewind site today for more information, fantastic prices and a wide range to suit any store layout.

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