Archive for the ‘Magazine Stands’ Category

Magazine Stands – An Essential Piece Of Kit

Friday, January 8th, 2010

As a supplier of magazines you will need to invest in magazine stands.  These are essential pieces of point of sale kit and are a sound investment if you want to generate consistent sales from your magazines and newspapers.  There are a wide range of magazines available these days and depending on the type of customer that you are targeting you will no doubt stock several types.  Magazine stands allow you to display magazines in groups.  For example you can display all the TV magazines together, the health and fitness and then the fashion magazines so that customers can easily identify the magazines that they want.  Without magazine stands you can very quickly lose titles underneath a mass of magazines and consequently lose customers to a competitor.

Encourage customers to request magazine titles so that you are sure that you are stocking magazines that appeal.  Obviously you will have to decide whether you want to appeal purely to the mass market or whether you want to attract people with specialist interests.

Magazine display stands can also help you to protect young children
from inadvertently reading magazines with adult content.  By choosing magazine stands that have racks at adult height you can place unsuitable magazines out of reach of little hands.  This again helps you to develop a responsible image within the community.

At Tradewind Displays we have a range of magazine display stands in a variety of sizes and can advise you on the best types to suit your business and size of store.

Maximise your selling position

Friday, December 11th, 2009

Using any means to promote your product has got to be the primary aim of any savvy business owner.  There are point of sale displays and magazine stands that are designed to do just that, ensuring that your product is noticed by those all important customers.

If you sell magazines then it stands to reason that well chosen magazine stands that fit with the layout and décor of your store will display them in an attractive and orderly way to best maximise their pull to customers.  Magazines are often designed with eye catching and colourful covers to attract readers to buy them.  If you are unable to display them properly this can be lost and customers can’t find the product they are looking for.

Most magazine stands are portable as well.  This gives you a huge amount of flexibility and the ability to play around with the store layout in order to get the best position.  You can place them in key areas of traffic such as near the doorway or near the till.  In the drier months you could also display some magazines outside to attract passersby.  When you have discounts and in store offers having free standing magazine stands that can be moved to the best spot are invaluable.

You can also adapt the usage of magazine stands.  Perhaps you have brochures you would like to display, for example.  For a variety of options to display your products and marketing materials, speak to us at Tradewind Displays.

Update your magazine displays

Tuesday, December 8th, 2009

When it comes to displaying magazines the old style of stacking them high on top of each other is no longer going to get you the sales you need.  Your customers will find it hard to find their favourite title if your magazines are displayed in this way, and that means no sales for you.  If your competitor on the other hand uses attractive magazine stands, they will quickly start to lure your customers away.  Customers like well displayed and easily accessible magazines as this allows them to browse at leisure before they pick a title.

If you want to stay ahead of the competition you need to opt for magazine stands to bring awaremness to your magazines.  Magazine stands ensure that magazines are displayed to their best advantage and titles don’t go missing in a pile of paper.  If you look at how some of the top magazine retailers do it, you’ll find they invest in high quality magazine stands to display their wares to the best advantage.  For smaller businesses there are magazine stands to suit that will make the most of the smallest space.

Acrylic stands are popular when displaying magazines and can be purchased in a variety of styles such as wall magazine stands, floor stands and counter top displays.  Stands made from this robust material are shatterproof and easy to keep in tip top condition.  It will complement any in store décor.  At Tradewind Displays we have great range of acrylic and other magazine stands.

How to display your magazines

Friday, December 4th, 2009

The local newsagent is the hub of the community and will be a strong part of your customer’s life and routine.  Nipping to the corner shop for some milk and a magazine is part of everyday life but shop owners should not be complacent with the aggressive competition of supermarkets and other retail outlets.

To ensure your customers remain loyal, you need to ensure they can quickly and easily find their favourite magazine.  The best way of doing this is to ensure they are well displayed.

When it comes to maximising magazine display areas the best choice is magazine stands which provide an attractive and practical solution to all your display issues.  You can buy magazine stands in a variety of designs and in sizes to suit any size store or layout.  There is a great versatility to the designs of magazine stands available with counter models, multi tier models, free standing display stands and wall mounted designs on offer.

If you have a limited amount of space wall mounted magazine stands can be the perfect choice and have the added advantage that they can be placed at eye level to attract customers.

Freestanding magazine stands can display large amounts of magazines and rotating magazine stands can be a quirky addition to the store.  They all ensure your magazines are attractively displayed and are easily accessible helping you to increase sales.

At Tradewind Displays we have an extensive range of magazine stands on offer to meet all business requirements.

A newsagent’s top point of sale kit

Tuesday, December 1st, 2009

As a local newsagent, the most important point of sale product will be magazine standsMagazine stands ensure that your magazines are presented to customers in an attractive and well-laid out format so that they can browse easily and choose their favourite titles at leisure.  By keeping titles easily accessible and well displayed so customers can find their favourite magazine,  you will see sales rocket with ease.

Magazine stands have the primary goal of displaying your magazine titles in an attractive and pleasing manner that draws in potential buyers and encourages impulse purchases.  There are two main types of magazine stand to choose from.  The first is the free standing kind that can be situated in primary position near to the cash till to attract people who are waiting to pay.  Another popular choice are the wall mounted magazine stands which can save room in a smaller premises.

Within both categories you’ll find differing shapes, sizes and colours to fit with any store lay out.  When trying to choose you need to consider the type of product you wish to display, the size of store and the best position to attract customers.  Design vary offering a wealth of choice from free standing to wall mounted to multi tiered to smaller stands to sit on the counter top.  At Tradewind Displays we have an expansive collection of magazine stands to choose from and will be happy to assist you in making the right choice for your business.

A magazine in plain view is likely to be bought

Friday, October 23rd, 2009

How many times has it happened that you go into a store to do some quick shopping and, while waiting in the queue, you glanced around and saw your favourite magazine and grabbed it? Such is the power of magazine stands. If positioned correctly and of the right kind, magazine stands can increase your publication sales tremendously.

It is no secret that shop owners have been using this method of advertising for quite some time now with excellent results. Magazine stands are not just about finding a place to dump a few publications in the hope of selling them throughout the month; they are an art form that if used correctly could drive sales through the roof.

What is the best way to present a publication, you may be wondering? How would one show off the latest FHM for instance? Using the correct magazine stand gives full credence to the cover of the magazine and draws the adequate amount of attention that will, inevitably by virtue of the sales cycle, result in sales.

Choosing the right magazine stand

What is the idea you have for showing off or displaying the publications that you have chosen to sell in your store? What is the feel of your store and what kind of décor do you have? Finding a magazine stand that matches the aura of your store will work greatly in promoting the sales of the publications.

For a full range of our magazine stands, call Tradewind today.

Magazines always catch the eye

Monday, September 21st, 2009

People love magazines; that is simple fact. They have eye-catching, colourful covers with bold type that hint at their contents. The appeal of magazines is that you can read them anywhere and, in contrast to books, you can read an article in a short time.

Magazine stands have been used in the retail business for many years to display offerings to customers. In the modern business world, customer appeal has become top priority. This means you need more than one magazine stand to display the merchandise to the best possible advantage.

The other important aspect is the number of publications you want to display. Counter trays will not do if you need to display large numbers of different magazines. We have come to realise that the magazine stand needs of our customers differ greatly.

Draw attention

To maximize the appeal of magazine stands, we offer floor standing and counter top magazine stands that come as single tier and multi-tier units. Units are manufactured in acrylic, metal and acrylic pod stands. Vacuum formed displays, polyethylene and Foamex spring-loaded dispensers, as well as Correx and Foamex units, are available. Magazine stands are not only useful in retail stores and magazine stalls.

They are great for churches, schools, libraries, waiting rooms and anywhere people need to wait and relax with something to read. Horizontal acrylic trays and single acrylic display stands work well in offices and home environments. Magazine stands are simply the most effective way to display and keep magazines organised, neat and keep them from being damaged.

‘Mag-nificent’ displays

Monday, September 7th, 2009

Along with newspapers, magazines are a literary addiction in our society. There are many men and women across the world that cannot get by without their favourite magazine fix. Whether it is weekly or monthly, magazines flood stores and street vendors all the time, and fly off the racks just as quickly.

Whether at a store, a reception, a waiting area or a vendor on the street, magazine stands are important to you. Not only are they important, it is crucial to pick the right one for your image and purpose. Tradewind Displays can help you by offering a wide range of magazine stands to suit all your display needs.

Mag-powered displays

Our magazine stands come in several categories, such as multi-tiered magazine stands, pod display magazine stands and counter trays. Other categories include exterior magazine stands and dump bins. The multi-tier stands offer you an impressive and eye-catching display for magazines in stores, on the pavement or in reception or waiting areas.

These stands look professional and classy, reflecting well on your business image. Counter trays work well for promoting company magazines in a foyer or on a reception desk. Dump bin magazine stands are great for carrying a reasonable amount of stock of one kind of magazine. Pod display magazine stands are great for promotional magazines, or a smart and stylish-yet-portable magazine display.

Here at Tradewind Displays we offer you a solution to every need and affordable, budget friendly prices to boot. Browse through our selections to find magazine stands that are the perfect fit for your needs.

Out of sight, out of mind

Tuesday, August 25th, 2009

If you can’t be seen, you won’t be purchased. If the public see competing products while yours remain invisible, your market share will suffer. How do we go about improving the visibility of our brands without breaking the bank? How can we ensure that our products remain in the minds of customers who are reaching for their wallets? As print technology has improved, opportunities to dress retail outlets, walls, windows, point of sale areas and even floors with branded information are now in the reach of even the smallest business.

A boards attract attention to your product while still allowing window displays to be seen, and are great ways of advertising to passing crowds. In-store, how about some branded footprints leading to a dump bin or shelf of your products? They are great fun and make use of space not normally associated with marketing.

As customers queue at the point of sale, make sure they see your brand – till wobblers are inexpensive and eye-catching. Put yourself in a winning situation by providing them with a customised postcard advert holder. They will benefit from revenue gained by advertising from the local community, and you will gain with your brand being recognised every time the ads are read.

Tradewind Displays offer a print shop service that can produce inexpensive till wobblers, window graphics, floor displays, vinyl graphics, advert holders and a host of point of sale material such as newspaper stands, A boards and magazine stands to ensure your product flies off the shelf.

Re-branding or improving visibility can increase newspaper sales.

Friday, August 21st, 2009

If you are in the local or national newspaper sales business, you don’t need to be told how tough it is getting your product into the hands of the public. Competition is fierce and anything that can give you an edge over your competitors is welcome – particularly in the current economic climate.

Kiosks have benefits that accrue to both publications and the vendors, with roofed kiosks able to operate in all weathers without the benefit of street shelter. Busy areas will benefit from the larger volume of newspapers that can be held in the bigger, roofed kiosks, which may also be used to sell associated periodicals and magazines, improving the revenue stream. Some kiosks have side windows, can be locked and shuttered, and even bolted into position on a suitable hard-standing.  Select roofed kiosks to protect your vendor and product in unsheltered areas, while mini kiosks are great for more sheltered areas and are extremely affordable.

By combining these kiosks with other point of sale material, such as exterior newspaper stands or A boards designed to hold the latest headlines, revenue can be boosted even further.

At Tradewind Displays, we are proud to be one of the leading suppliers of branded kiosks, newspaper stands, A boards and magazine stands. There are several different types of kiosks and display stands on offer and customers can choose from a variety of styles to suit different environments. All are weatherproofed to the highest standards and perfect for the British weather.