Archive for the ‘Magazine Stands’ Category

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Tradewind: Magazine Displays and Beyond

Tuesday, July 27th, 2010

The street vendor is just as ever-present as they have ever been. However, nowadays, they are facing an existential threat, and with the advent of e-commerce, the high-street is losing some of its pertinence. With this in mind then, it is especially important in the modern context that newspaper sellers et al are effective. This means, essentially, that their magazine displays are effective.

Luckily, at Tradewind we’ve got everything you need to create an effective display/stall.

Vending Kiosks

Vending kiosks still exert their presence on the high street, and are still a highly effective sales environment. On the one hand, they are too compact to accommodate newspaper stands. This does not necessarily come at a disadvantage, as they are compact solutions and offer a good level of weather resistance and durability.

Whilst vending kiosks are a great permanent or semi-permanent solution, at Tradewind we also offer a range of portable promotional stands, which differ as their primary function is promotion rather than point of sale.

They are also different because they are engineered for portability rather than durability and permanence, which makes them ideal for exhibitions etc, where expedient erection of a promotional stand is desirable.

So, you might come to Tradewind for the newspaper stands – but maybe you should stay for the other great display, point of sale and promotional products that we offer, facilitating your brand effectiveness. All you have to do is decide what it is you want or need, and let us know.

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How to Reach Fast Moving Customers

Thursday, July 8th, 2010

Newspaper and magazine vendors often have a unique advantage over other sellers – i.e. they are often interacting with their customer base outdoors. This has some obvious advantages, yet there are also some equally pertinent challenges when it comes to outdoor selling – and reaching those fast moving customers.

On the one hand, outdoor newspaper or magazine stands have a unique oppourtunity to reach existing, and most importantly new customers. This is because newspaper stands often exist alongside the high street etc, and are therefore passed daily by a huge amount of potential customers. This gives newspaper and magazine stands a unique oppourtunity to reach new customers.

Unfortunately,  passer-bys will often only glance at newspaper displays, and therefore there is only a very small window of oppourtunity in order to entice a sale. This means that bold advertising techniques are often most effective in this kind of situation – as complex displays will not register with commuters in a hurry. With this in mind, newspaper stands are often most effective if they dominate the front of your stall (assuming that they are your main product) where they can be seen and also purchased. Remember, commuters don’t have time to fiddle around with complex newspaper displays.

Whilst position of a stand is crucial, the type of stand is just as important, as certain kinds of displays are meant for certain kinds of newspapers. The effectiveness of a particular stand will depend on how many kinds of newspaper you have – and how clearly you delineate them.

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Magazine Stands – The Importance of Exposure

Monday, July 5th, 2010

Unlike newspapers, magazines are more often than not vibrant with colour, which has both its advantages and disadvantages when it comes to sales. On the one hand, the vibrant colour makes the magazine attractive to potential customers, whereas a large array of different magazines can often look cluttered.

With these opposing factors in mind, magazine stands are extremely important, as essentially they provide the same function as newspaper stands, but with some additional challenges.

Whereas with newspapers, it is likely that you will have only a few different issues on sale, with magazines vendors are more likely to have a diversity of stock. This means that effective multi display is well suited for presenting magazines, and magazine display racks are particularly effective if they accommodate an array of magazines comfortably.

Of course, magazine display racks aren’t the only solution for magazine displays. In fact, if you stock both magazines and newspapers, using the same display methodology for both kinds of print media may look a littly cluttered.

With this in mind, a diversity of presentation methods might be most effective, as it allows your customer to casually peruse the displays – thereby facilitating a sale.

Remember, all vendors, stalls and products are different, and therefore you will only reach an effective decision about what makes an effective magazine display, if you have afirm understanding of what you need. You will have to take an objective look at your stock and available space, and then decide what will work best.

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Get Your Literature On Display With The Right Magazine Stands

Friday, June 11th, 2010

Most general retail outlets sell newspapers or magazines these days, meaning that shoppers never have to go too far to find what they need. However, if you want to have the most impact it’s essential that you get the right magazine stands to suit your needs, as you always want to keep your customers happy to maximise sales.

It’s essential that you have everything clearly visible to the customer, as if they have to rifle around for their favourite magazine they won’t be encouraged to return. Make sure that your magazine display stands are appropriate for use, with them either having racks or acrylic tiers to properly organise everything.

Remember to maximise space as well. If you’ve got a particularly small shop then consider investing in wall-hanging versions with wire racks to put the magazines in, but never compromise on quality. You need to have every single publication clearly visible, and if you need to overlap too much it’s time to invest in some new magazine display stands.

The right magazine stands shouldn’t be too obvious and should instead be able to blend into the background, with customers not even noticing that they’re there. This ensures that any shoppers are engrossed in the magazines on display rather than in the stand itself, and that’s of course what you want to achieve.

So, it really is essential to get the right magazine stands if you want to appeal to your customers and get those sales. If you think it’s time for an upgrade make sure to come to us here at Tradewind Displays, as with so much choice on offer we’re sure we’ll have what you need.

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Make A Difference With Magazine Displays

Friday, May 21st, 2010

If you are in the business of selling magazines, you’ll be well aware that there is a huge choice of publications for the public to buy. Just have a look at some statistics which were produced recently by the Periodical Publishers Association for Magazine Week.

  • 2,600 magazines are sold every minute of every day in the UK.
  • People in the UK spend around 2.6 billion pounds on magazines every year.
  • There are currently more than 3,300 consumer magazines in the UK.

Just looking at these statistics makes you realise just how competitive the market for magazines is, which is why you need to ensure that the titles in your shop are displayed properly. There are more than 50,000 places where you can buy magazines in the UK and with so much competition it’s essential to have the best magazine stands. It’s usually about this point that somebody mentions the internet, and if you are one of those people who think that the internet has lead to a decline in the number of periodicals on sale in magazine display racks, think again! In the decade since the dawn of the internet, consumer expenditure on magazines rose by 48 per cent. It’s clear that there is still a great future for magazines, so make sure you have the best magazine display stands at the best price by visiting Tradewind Displays.

You will find a wide range of magazine stands and newspaper stands there, as well as other display ideas such as brochure racks and brochure holders.

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Brochure Racks Can Boost Your Sales

Wednesday, May 19th, 2010

There is a misconception that only newsagents have a need to use magazine stands in their shop, but he truth is that many businesses use magazine display stands to promote themselves and their products. For instance, if you are running a cycle shop which sells top of the range bikes, you’ll know that the brochures which your brands supply to you are more like hefty magazines.

The best way to make sure your customers see these is to use magazine display stands which will ensure that they are easily seen by everyone who comes into your shop. What is the point of having an impressive range of glossy sales material if it is stuck away on a corner of the counter? If you install magazine stands near to your point of sale area, the chances of a customer picking up the brochures are a lot higher than if they are simply stacked up. And of course, once the customers eye has been caught by the brochures on the magazine display racks, this increases the chances of turning a passing interest into a solid sale. Staying with the cycle trade for a moment, the Tour de France is coming up soon, so why not install magazine stands for the cycling periodicals which always sell well during the Tour?

Whatever line of business you are in, Tradewind Displays can help you to maximise the full potential of your sales literature. We stock a wind range of brochure stands and brochure racks, as well as everything you will need from acrylic stands right through to pavement signs.

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Celebs On The Magazine Stands

Thursday, May 13th, 2010

When you look at the titles in magazine stands, one particular genre stands out from the rest. Over the last ten years, celebrity-focused glossies have come to dominate the magazine display stands with their lurid headlines about the latest woes and troubles faced by Kerry, Jordan, Cheryl and whoever else happens to be in vogue that particular week. There isn’t a week that goes by without the magazine display racks telling you to read all about the latest Love Triangle or ‘My drink and drugs hell’ from a ‘celebrity’ you’ve never heard of until you saw the cover of the magazine.

You may or may not be interested in what happens in the lives of these celebrities, but you cannot ignore the fact that the number of titles dedicated to telling us about the minutiae of their lives which fill the magazine stands is something of a phenomenon. Newspapers and magazines have always been interested in the life of the celeb, and they never shy away from embellishing the story.

In the mid eighties, one tabloid ran a story about a wild party involving Duran Duran. The story breathlessly told us that ‘Simon LeBon was completely naked, apart from his boxer shorts’, which isn’t naked at all really, is it? Needless to say, the headline on the newspaper stands suggested otherwise, which just goes to prove that there might be something in the old adage that the only thing you should believe in the papers is the date on the front cover.

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Why you Should Advertise your Product in Magazines

Tuesday, April 13th, 2010

Some people are suggesting that print journalism on magazine stands is heading downhill, that the sheer volumes of free content available online renders print media an unnecessary waste of money to the consumer.

But there are also those who would argue against this and point out the consumers who support their case with their wallet. They would say that you can take magazines from the magazine stands places that you cannot take your mobile phone or laptop. That the physical pleasure of picking up a weighty magazine from the magazine stands and flicking through it cannot compete with the digital version. Photographs look better on the page than on the screen, the eyes are more comfortable and you can’t take your laptop into the bath with you.

Magazines offer you and your product access to a range of different audiences. Take a look around the magazine display racks of your nearest newsagents. There is something for everyone, from the weekly gossip magazines to the top-end fashion glossies and the political journals. Magazine display racks even take on specialist subjects as diverse such as cooking, travel and fishing.

Given the essential stability of the magazine market and the wide range of the potential audience, it is clear that product placement in magazines is a sensible decision for many businesses. But magazines also offer something else, something unique which benefits your product: the tone of authority mixed with a degree of friendliness (depending on the title) which is found in a magazine and nowhere else.

Equally important is the placement of the magazines themselves. To any retailer, an untidy magazine display with dog-eared magazines won’t inspire many purchases, therefore the appropriate utilisation of magazine display racks is extremely important. For a wide range of magazine display stands, visit Tradewind today for a guarantee of quality and affordability every time.

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How Influential are the Fashion Magazines Found in Magazine Stands?

Friday, April 9th, 2010

One of the greatest debates in fashion media is that of the effect of the fashion industry and related media – the magazines found in magazine stands – on the psyche of the average woman, and the way she perceives her body.

In the early days in women’s magazines, the content of magazine stands served to inspire women. In the 1940s, VOGUE magazine gave women, dispirited from years of war and rationing, the urge to buy the clothes on the pages. If they could not afford them, it inspired them to make their own clothes.

This was the beginning of aspirational magazines on the magazine stands, and it remains the secret to VOGUE today.

But magazines were not just about making women aspire to the things they believed they needed. Over the years, magazines began to take the tone (and role) of a more knowledgeable friend.

This was certainly the case with the launch of teen titles in magazine display stands, where issues that were not usually discussed could be read about between the pages of a monthly glossy. Teenage girls could visit magazine display stands and learn how to pluck their eyebrows and ask a boy out.

As a retailer, it is important to display these iconic, popular sources of entertainment and news in a protective, durable magazine rack. The magazine display racks available from us here at Tradewind are ideal, as they will display an array of magazines – depending on your requirements – in an attractive way; all the while ensuring that they are propped-up and remain in mint condition.

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Magazine Stands For Every Need

Monday, January 11th, 2010

The type of magazine stands you choose will depend largely on the type of store you have and its size.  If you have a small local store you will probably stock a limited range of magazines covering topics of interest that appeal to the large proportion of locals such as TV, fashion and cars.  For stores with a need for smaller magazine stands there is a large variety to choose from.  If space is at a premium think about wall-mounted magazine stands which can effectively utilise small areas of space and create attractive displays for magazine titles.

Alternatively use counter-top magazine display stands and showcase magazines at the point of purchase to encourage impulse buys.  Another great way of displaying a small amount of magazine is using spinning magazine stands.  These are free-standing magazine display stands that turn to show more titles.  These stands are also portable so can be moved around the store as and when required.

For larger stores there are larger models which can be built up and across to fill a whole wall.  Often the back of the store is an ideal location as it encourages traffic from the front to the back of the store which can create more sales as customers spot the rest of your products.  A combination of several different types of magazine stand can also be effective and allows you to partition certain topics and types of magazine.

At Tradewind Displays we offer an excellent range of magazine stands to help you sell your magazines.

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