Archive for the ‘General Display’ Category

Effective Brochure Display

Friday, July 30th, 2010

Many services or brands will greatly benefit from brochure distribution, particularly institutions such as universities. Therefore, for such brands and services, brochure display and distribution is a hugely important aspect of their operation. With this in mind, what makes effective brochure display stands?

The ideal brochure display stands will vary depending on context. An effective outdoor brochure display will be different to an effective indoor brochure display, perhaps one that would be used in an exhibition setting.

In regards to outdoor display, a level of durability is always welcomed. However, portability could just be as useful, as it allows a promoter to disassemble their stand, or bring it indoors if the heavens should open. With this in mind, smaller brochure racks are perhaps more applicable for an outdoor setting.

Such is the range of brochure racks available, that it is fairly easy to create a brochure display that really complements your brand or service, not only facilitating the effective distribution of brochures, but also creating a display environment that has aesthetic value.

For example, carousel style brochure displays are not only an ingenious way to distribute a large number of brochures space-effectively, but they are also aesthetically pleasing, adding an extra level of sophistication to the sales or promotional environment.

At Tradewind, we don’t just offer some fabulous newspaper and magazine stands, but we have everything you need to create the perfect promotional or sales environment, including some great brochure display solutions.

Get Your Business Noticed With The Right Advertising

Thursday, June 24th, 2010

Advertising is an essential component of all business ventures. If you don’t advertise how can you ever hope to attract customers? You need to show potential customers what you’ve got to offer, and luckily you can use several point of sale items to great effect.

Don’t think that point of sale is just a way to sell things, because it can be a great advertising tool as well. Take A boards, for example. They’re the perfect way to show passing customers what they’re missing in your store, whether you’re selling food, clothes, newspapers or anything else.

It’s important that you make an impression if you really want to get noticed, so don’t be afraid to do things a bit differently to attract attention. Use brightly coloured chalks, for example, or get your boards printed with an attractive design.

Don’t forget other areas as well. Brochure stands can also be used to great effect, and they’re not just for the realm of the travel agent. These stands can be used to display any sales literature you might have on offer, as if customers come in to your office or store and have easy access to such information they’re more likely to read and get hooked. The same can be said for counter trays – leave a tray at reception with sales information and look forward to hooking that client.

So, to get your business noticed always have the right advertising, and remember to use any point of sale items you can to your advantage. If you’re looking for such items then make sure to come to us here at Tradewind Displays, and look forward to improving your business.

Types Of Display Stands Available

Monday, June 7th, 2010

Display stands can be incredibly beneficial, as you can not only use them to showcase your products but certain varieties (such as A boards) can also make great advertising tools. If you’re wondering which one would be most suitable for your business, here are just a few of the most common types of display stands available.

Newspaper/magazine stands

Magazine and newspaper display stands are incredibly popular and are used in just about every retail outlet going, being the perfect way to showcase the various publications that you have on offer. They’re easy to use and make every title clearly visibly to your customer, making the whole experience much easier for them.

Brochure stands

Another particularly popular choice, brochure stands can be used to display any brochures you may have. They can be free-standing or attached to the wall, and smaller versions can also be found to suit leaflets instead of large brochures. Travel agents are particularly fond of this type of display, but any other business that produces some kind of brochure could use them to equal advantage.

A boards

A boards can be the perfect advertising tool as they’re right out in the street for people to see. They can show the menu on offer, the recent headlines or even simply what kind of store you are, and can be a great way to encourage customers through your door.

These are just a few of the most popular types of display stands available, and as you can see they really can be hugely beneficial. If you think that some of these could be for you then make sure to get in touch with us here at Tradewind – with everything from brochure to magazine stands, we’ll have it covered.