One of those wonderful facts that psychologists tell us is that people remember more of what they see than what they hear. Sight is such a central part of human experience that we seem to have a preference for this mode of experience over any other.
Making an impact at a trade fair involves selling your image in the same way that you would normally sell the products or services you produce. A professional looking, eye catching stand says more about you in two seconds than minutes of earnest talking. Paying attention to these details can pay dividends for your business – and the addition of some simple rules can enhance your image still further.
Primary colours stand out – but don’t mix too many. The same is true of fonts – they should be readable and comfortable on the eye, but too many will only serve to make your display look amateurish. Be concise – do not try to put too much information on your displays because people stop reading after the first few seconds. A nice touch is to give away your image – on key rings, badges or similar small items and keep a few bigger ones like mugs for those valued potential customers.
Tradewind Displays have a variety of affordable stands, boards, point of sale displays and brochure holders which will make your stand look fantastic and attract the people you want to impress. Gifts and giveaways are also available. Think carefully about your image – it is what will remain with the people who see it long after your words have faded away.