Advertising on the street is a tricky business. On the one hand you’ve got the fruit and vegetable sellers shouting, and the general public don’t seem to find that off-putting.
Yet, not many people like to see a teenager march up and down the side of a busy road wearing a sandwich board advertising a local business. You might find that this practice could make people go out of their way to avoid a business that advertised in this manner.
Equally, the handing out of useless leaflets to advertise a newly opened business only means more wasted paper, more recycling and more carbon.
So what is left for businesses that want to advertise?
A-board and pavement signs are the perfect solution. They are only tacky if their content and style is tacky. Go for natural materials over plastic – but remember that your A-board will be outside in all weathers so go for something hardy.
Make it clear what your business is, and use a style that suits your business. A casual design and tone won’t suit a fancy restaurant, but if you are a relaxed cafe, don’t make yourself sound too informal – you need to adopt the right balance.
The best way to market yourself through pavement signs is to pay attention to the ones around you as you walk though your town centre. Which ones do you like and why? Which ones don’t you like?
Think about what message you need to put across, combine that with what you have learnt and you should have the perfect pavement sign.
Tags: A-Boards, outdoor marketing, pavement signs, sandwich boards